# Vinetree

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vinetree

- Industry: Travel & Leisure
- Headquarters: Kunming, China
- Website: www.vinetreetents.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Oct 24, 2016)
- Investors on record: 2

## About

Vinetree specializes in premium tented accommodations, blending luxury and nature to enhance outdoor experiences for travelers. The company focuses on eco-tourism and adventure travel, particularly in Southeast Asia and China.Vinetree is a company that offers unique lodging options through tented resorts and nature centers. It was founded by Tang Lei, with Sujun Tang serving as CEO. The company is headquartered in Kunming, China. Vinetree raised CNY 30 million in its Series A round on October 24, 2016, led by Gobi Partners and Yuantai Investment Partners, marking a significant funding milestone with this amount being the total raised. This deal involved a focus on expanding tented accommodations across targeted markets.Vinetree provides a diverse range of premium tented accommodations and nature-centered experiences, featuring core products like the Vinetree Southern Silk Road Tented Resort in Tengchong, the Vinetree Honghe Valley Tented Resort in Honghe, and the Vinetree Yunnan-Vietnam Railway Tented Resort near Herringbone Bridge in Pingbian. These offerings cater to eco-tourism and adventure travel markets, specifically targeting both domestic and international tourists in Southeast Asia and China. Additionally, Vinetree has established a membership program that enhances customer engagement and loyalty by offering exclusive benefits to frequent visitors.Vinetree generates revenue primarily through direct bookings for tented accommodations at its resorts. Customers typically reserve stays online, and the company also has potential additional revenue from its membership program, which provides enhanced services and access to exclusive events. The pricing strategy is designed for both individual travelers and groups, with variations based on resort selection and length of stay. Flagship resorts may utilize tiered pricing dependent on seasonal demand and accommodation type, thus diversifying their sales model and allowing for partnerships with travel agencies and corporate clients for group bookings.Vinetree is focused on expanding its offerings and geographic reach. The company plans to introduce new tented accommodations designed to appeal to eco-conscious travelers by 2024. Current funding from the Series A round will support these initiatives, helping to finance the development of new resorts and enhancements of existing facilities. Vinetree also aims to expand into additional areas within Southeast Asia and potentially other international markets by 2025, further capitalizing on the growing demand for unique outdoor experiences.

## Funding rounds

- Series A, Oct 24, 2016, $4.5M — Gobi Partners, Yuantai Investment Partners

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A
- Yuantai Investment Partners (https://capitalatlas.ai/funds/yuantai-investment-partners) — Series A