# Vimobin Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vimobin-labs

- Industry: Software
- Headquarters: Bangalore, India
- Website: www.vimobin.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Jan 9, 2020)
- Investors on record: 2

## About

Vimobin Labs offers innovative advertising solutions, focusing on Cloud Playable Ads to enhance user engagement in gaming. Their technology ensures high-fidelity gameplay previews tailored for midcore and hardcore gamers, streamlining ad creation for developers and advertisers alike.Founded in 2018, Vimobin Labs is based in Bangalore, India, where it specializes in providing advanced advertising solutions for the gaming industry. The company was established by Gokulkrishna Sekar, Nikhil Prasad, and Vinayak Dave. In January 2020, Vimobin Labs raised INR 12.99 million in a Seed funding round led by First Cheque, which also included Vistra ITCL as a new investor. This funding was used to support their innovative product lines and business development efforts. As of the latest funding, the company's overall valuation stands at INR 145.997 million.Vimobin specializes in innovative advertising solutions through its flagship product, Cloud Playable Ads. This technology enhances user engagement by providing authentic previews of gameplay, specifically tailored for midcore and hardcore gaming genres. Unlike traditional playable ads that rely on HTML5 and often dilute the gaming experience, Vimobin's Cloud Playables utilize native game code, ensuring a high-fidelity representation of actual gameplay. The service is designed to meet the needs of game developers and advertisers looking to attract high-intent users. By offering a standardized ad size compatible across various networks, Vimobin simplifies the creation process and minimizes loading times. The company's products are marketed primarily in North America and Europe, catering to a diverse clientele that includes game developers, marketing agencies, and direct advertisers.In 2023, Vimobin reported a revenue of INR 5,129.7 million. The company also recorded an EBITDA loss of INR 19,995.6 million for the same year. Vimobin's revenue model centers on B2B transactions with game developers and marketing firms for Cloud Playable Ads, operating primarily on a service fee structure that varies based on campaign complexity. This approach not only streamlines the ad creation process but also aims to enhance the overall return on advertising spend (ROAS) for its clients.Vimobin Labs is focused on expanding its offerings and market reach. The firm is currently developing new products within the Cloud Playable Ads suite, aiming to launch several enhanced features in late 2023. The company plans to enter additional markets in Asia and South America by mid-2024, capitalizing on the growth of the gaming industry in these regions. The funding raised in January 2020 will support these initiatives, allowing Vimobin to enhance its product development and marketing efforts, thereby solidifying its position in the competitive digital advertising landscape.

## Funding rounds

- Seed, Jan 9, 2020, $0.2M — Vistra ITCL, First Cheque

## Investors

- Vistra ITCL — Seed
- First Cheque (https://capitalatlas.ai/funds/first-cheque) — Seed