# Vimily

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vimily-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.bonjoro.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Jun 28, 2019)
- Investors on record: 12

## About

Based in Sydney, Australia, Vimily Pty Ltd operates Bonjoro, a video engagement platform that enhances customer interactions through personalized video messaging, helping businesses to convert leads and build relationships.Vimily Pty Ltd, headquartered in Sydney, Australia, focuses on video engagement solutions through its product Bonjoro. The company has successfully raised AUD 1.127 mn in its latest funding round in June 2021, with major investments from Tidal Ventures and several other firms, bringing the total amount raised to AUD 1.127 mn and the current company valuation to AUD 7.706 mn. The founder’s specific history is not publicly documented, and there are no known subsidiaries or parent companies.Bonjoro is a leading video engagement platform that specializes in helping businesses convert leads and foster customer relationships through personalized video messaging. The platform enables users to create, send, and track personalized video messages that can be seamlessly integrated into existing workflows, enhancing customer interactions across various stages of the customer journey. Key use cases for Bonjoro's services include collecting customer testimonials, educating users, and facilitating sales processes. Their customer base spans a wide array of industries, including eCommerce, education, non-profits, and marketing agencies, indicating a diverse client demographic. Bonjoro's products are sold primarily in North America, Europe, and parts of Asia, reflecting a global reach that allows businesses to engage with customers across different geographical markets.Bonjoro operates on a subscription-based revenue model, providing clients with various pricing plans that cater to different business needs. The platform's offerings include video messaging services and customer testimonial collection tools, which are integral to their value proposition. Clients typically subscribe to Bonjoro's services on a monthly or annual basis, allowing for predictable revenue streams for the company. Each pricing plan includes features tailored to specific business sizes and needs, enabling users to select the most appropriate option for their services. This subscription structure supports both B2B and direct-to-consumer transactions, allowing businesses to leverage video engagement strategies effectively to enhance customer experiences and drive conversions.In June 2021, Vimily Pty Ltd raised AUD 1.12 million in venture funding from returning investors, which will support the company's strategy for future growth. Plans include the development and launch of new features aimed at improving user experience in video engagement. The company is also targeting expansion into emerging markets in Asia and South America by the end of 2023, intending to increase its global footprint and customer base.

## Funding rounds

- Seed, Jun 28, 2019, $0.2M — Tidal Ventures, Bellite Pty. Ltd, Azure Rock Pty Ltd
- Seed, Jun 18, 2018, $1.2M — Tidal Ventures, Bongalong Holdings Pty Ltd., Bellite Pty. Ltd, MCKAY WESTON PTY LTD, Azure Rock Pty Ltd, Bleach Family Co. No. 2 Pty Ltd, Bright Sirron Pty Ltd, Jetan Pty Ltd, Lessconstrained Pty Ltd, Three Legs Pty Ltd, Addventure Group Management Pty Ltd
- Angel, Jun 1, 2018 — EVP

## Investors

- EVP (https://capitalatlas.ai/funds/evp) — Angel
- Tidal Ventures (https://capitalatlas.ai/funds/tidal-ventures) — Seed
- Bongalong Holdings Pty Ltd. — Seed
- Bellite Pty. Ltd — Seed
- MCKAY WESTON PTY LTD — Seed
- Azure Rock Pty Ltd — Seed
- Bleach Family Co. No. 2 Pty Ltd — Seed
- Bright Sirron Pty Ltd — Seed
- Jetan Pty Ltd — Seed
- Lessconstrained Pty Ltd — Seed
- Three Legs Pty Ltd — Seed
- Addventure Group Management Pty Ltd — Seed