# VillageVines

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/villagevines

- Industry: Consumer Services
- Headquarters: New York, US
- Website: www.villagevines.com
- Total disclosed funding: $3M
- Latest round: Series A (Jan 10, 2011)
- Investors on record: 3

## About

VillageVines connects food enthusiasts with exclusive dining experiences by offering a membership service that provides access to premium restaurant deals and reservations, enhancing culinary exploration.VillageVines, founded in 2010 in New York, US, specializes in connecting diners with exclusive dining opportunities. The company received its latest funding in the form of a Series A round amounting to USD 3.000 mn, led by Hearst Ventures, with total funds raised reaching USD 3.000 mn. VillageVines was acquired by Groupon Inc. in September 2012. The founder's background is not specified, and no previous company founding information is available.Village Vines specializes in providing a curated selection of premium dining experiences through its innovative platform. The company's core offering is its membership service, which connects food enthusiasts with exclusive deals and reservations at high-end restaurants. Members gain access to unique dining opportunities, often including special menus and events tailored to enhance their culinary experiences. This service is designed to address the common challenges faced by consumers in finding quality dining options and obtaining reservations at sought-after locations. Village Vines primarily serves affluent individuals and food lovers, with a focus on urban markets in the United States, particularly in cities known for their vibrant culinary scenes, including New York, Los Angeles, and Chicago.Revenue generation for Village Vines stems from its membership model, where clients pay a subscription fee to access exclusive restaurant offers and reservations. The company structures its transactions primarily through direct-to-consumer channels, facilitating a seamless connection between diners and participating restaurants. For instance, a member may subscribe to the service for a monthly fee, which grants them access to discounted dining options at various partner establishments. Additionally, Village Vines may establish partnerships with restaurants that pay a fee to participate in the program, thereby enhancing their visibility and attracting a targeted clientele. The specific pricing plans and flagship services associated with this model are central to its revenue strategy, promoting an upscale dining experience that is both accessible and desirable to its clientele.Following its acquisition in September 2012, VillageVines is focused on leveraging its integration with Groupon to expand its reach. The company is strategizing the launch of new products aimed at enhancing user engagement through more personalized dining experiences. Additionally, there are plans to expand operations into new markets, specifically targeting major cities in the US, with ambitions to reach these markets by 2015. The recent funding from the Series A round will support these initiatives, allowing VillageVines to enhance its technology and marketing efforts to attract a broader customer base.

## Funding rounds

- Series A, Jan 10, 2011, $3M — GrandBanks Capital, Primary Venture Partners, Hearst Ventures

## Investors

- GrandBanks Capital (https://capitalatlas.ai/funds/grandbanks-capital) — Series A
- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Series A
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A