# ViKi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/viki

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.viki.com
- Total disclosed funding: $24M
- Latest round: Series B (Oct 20, 2011)
- Investors on record: 7

## About

Based in Singapore, ViKi operates as a prominent streaming platform specializing in Asian dramas, particularly K-Dramas and Chinese shows, catering to a diverse global audience.Founded in 2008 in Singapore, ViKi is a streaming platform that focuses on providing access to Asian content. In September 2013, the company was acquired by Rakuten, Inc. for USD 200 mn. ViKi has completed a total of three deals, with the most recent deal date being September 2, 2013. The company's founder has a background in the tech industry, having previously worked on multiple startup projects.Rakuten Viki primarily offers a streaming platform specializing in K-Dramas, Korean shows, and Chinese dramas, catering to a global audience of entertainment enthusiasts. The core product is a video-on-demand service that provides access to a wide array of licensed content, including popular series and hidden gems in the genre. By utilizing a user-friendly interface, the platform allows users to stream content on multiple devices, such as smartphones, tablets, and smart TVs, thereby enhancing accessibility and user engagement. The service targets a diverse customer base, including international viewers looking for Asian content, with a focus on markets such as North America, Southeast Asia, and various regions in Europe. Users can enjoy both free ad-supported content as well as premium subscription options that provide an ad-free experience and additional features.Rakuten Viki generates revenue primarily through a subscription-based model, offering both free ad-supported access and premium subscription tiers. The premium service allows users to bypass advertisements and access exclusive content, enhancing the viewing experience. Revenue transactions typically occur directly between the platform and individual consumers, with users subscribing to services on a monthly or annual basis. Pricing plans for the premium subscriptions are structured to provide flexibility and cater to varying consumer preferences. Additionally, the company may engage in partnerships with content distributors and advertisers to bolster its revenue streams, leveraging the platform's user base to drive targeted marketing initiatives. This multi-faceted approach to revenue generation reflects a commitment to both user satisfaction and sustainable business growth.ViKi is likely focusing on expanding its offerings with new features and exclusive content aimed at increasing user engagement in the coming years. The company may target further expansion in markets such as Europe by 2025, utilizing the funds from the USD 200 mn acquisition by Rakuten to enhance technology and marketing efforts. The acquisition has positioned ViKi to leverage Rakuten's resources to explore new collaborative opportunities and enhance its service offerings.

## Funding rounds

- Series B, Oct 20, 2011, $20M — CRV, Greylock Partners, Andreessen Horowitz, Neoteny Labs, Singtel Innov8, SK Planet, BBC Worldwide
- Series A, Dec 8, 2010, $4.3M — CRV, Greylock Partners, Andreessen Horowitz, Neoteny Labs

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Series A, Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A, Series B
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B
- Neoteny Labs (https://capitalatlas.ai/funds/neoteny-labs) — Series A, Series B
- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Series B
- SK Planet — Series B
- BBC Worldwide — Series B