# Vikara Media Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vikara-media-private

- Industry: Media
- Headquarters: Bangalore, India
- Website: www.thebetterindia.com
- Total disclosed funding: $3.6M
- Latest round: Series A (Jan 9, 2019)
- Investors on record: 2

## About

Vikara Media Private Limited operates as a digital media platform focused on positive storytelling and impactful journalism, promoting inspiring initiatives and changemakers throughout India.Founded in 2008 in Bangalore, India, Vikara Media Private Limited focuses on storytelling that drives social impact. The firm successfully raised INR 250 mn in Series A funding on January 9, 2019, led by Elevar Equity and participated by TPG, valuing the company at INR 991.99 mn post-money. The company has engaged in three funding deals to date. The CEO, Dhimant Parekh, alongside founders Anuradha Kedia, Rajat Kukreja, and Suhas Urs, have previously contributed to the establishment and growth of impactful media ventures.The Better India predominantly serves as a digital media platform that emphasizes positive storytelling through articles, videos, and multimedia content. It highlights stories of changemakers, sustainability efforts, cultural heritage, and social innovations, reaching over 500 million people monthly across various demographics in India and the global Indian diaspora.In the most recent financial year of 2023, Vikara Media Private Limited reported revenue of INR 1,250,686.00 with an EBITDA of -INR 81,873.90. The company's revenue primarily stems from partnerships and brand campaigns that align with their mission of promoting social good, including initiatives like 'The Better Home' and TBI Hindi.Following the Series A funding round in January 2019, Vikara Media Private Limited aims to leverage the INR 250 mn raised to enhance its product offerings and expand its market reach. The company is exploring the development of new content initiatives and plans to extend its presence into additional geographic regions. Specific areas for growth are currently being identified, with timelines for implementation yet to be determined.

## Funding rounds

- Series A, Jan 9, 2019, $3.6M — TPG, Elevar Equity

## Investors

- TPG (https://capitalatlas.ai/funds/tpg) — Series A
- Elevar Equity (https://capitalatlas.ai/funds/elevar-equity) — Series A