# VigLink

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/viglink

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.viglink.com
- Total disclosed funding: $21M
- Latest round: Series C (Nov 25, 2014)
- Investors on record: 9

## About

VigLink, Inc. is a digital marketing company that specializes in affiliate marketing technology, enabling content creators to monetize their platforms effectively through tailored link optimization and merchant partnerships.Founded in 2009 in San Francisco, US, VigLink, Inc. provides solutions for affiliate marketing. The company was acquired by Sovrn Holdings, Inc. in December 2018, following a strategic pivot to enhance its service offerings. The founder's previous entrepreneurial experience is not documented. As part of the acquisition, VigLink raised a total of USD 2.00 mn through a Series C round, with investors including Correlation Ventures, Costanoa Ventures, and Foundry Group. The company has executed 6 deals to date and currently holds a valuation of USD 45.107 mn.VigLink, Inc. offers a comprehensive suite of affiliate marketing solutions aimed at boosting revenue for content creators and publishers. This includes Link Optimization for maximizing earnings through intelligent routing to profitable merchant networks, AI-driven shopping galleries that suggest relevant affiliate products, and tools for price comparisons. These solutions streamline affiliate marketing processes with real-time analytics, enhancing user experience across diverse clients including individual creators and larger affiliate businesses, primarily in North America, Europe, and parts of Asia.VigLink's revenue model is based on partnership transactions related to affiliate marketing. The company collaborates with over 50,000 merchants, facilitating an active marketplace for clients to secure competitive affiliate rates. Revenue is derived from commissions on sales generated through their platform, allowing affiliates to earn based on traffic and sales from their links. The structure supports various pricing plans, offering flexibility to clients, and includes real-time insights into performance metrics linked to affiliate engagements facilitated by VigLink's tools.VigLink, Inc. aims to enhance its product offerings and market reach following its acquisition by Sovrn Holdings, Inc. The company is currently focused on developing new affiliate marketing solutions and optimizing existing tools, although specific product launch dates have not been disclosed. Plans include expanding operations into new geographic markets, particularly targeting regions across Europe and Asia by 2022. Recent funding of USD 2.00 mn will be allocated towards these initiatives as well as to support further technology developments and market entry strategies.

## Funding rounds

- Series C, Nov 25, 2014, $2M — Correlation Ventures, Foundry Group, Costanoa Ventures
- Series C, Jun 13, 2014, $12M — RRE Ventures, Emergence Capital, First Round Capital, Correlation Ventures, GV, Silicon Valley Bank
- Series B, Feb 18, 2011, $5.4M — Emergence Capital, First Round Capital, GV
- Series A, Jul 30, 2010, $1.1M — First Round Capital, GV, Uncork Capital
- Seed, Jun 16, 2009, $0.8M — First Round Capital, GV

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A, Series B, Series C
- GV (https://capitalatlas.ai/funds/gv) — Seed, Series A, Series B, Series C
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series A
- Emergence Capital (https://capitalatlas.ai/funds/emergence-capital) — Series B, Series C
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series C
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series C
- Silicon Valley Bank — Series C
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series C
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Series C