# ViewLift

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/viewlift

- Industry: Software
- Headquarters: New York, US
- Website: www.viewlift.com
- Total disclosed funding: $35M
- Latest round: Series C (Mar 23, 2016)
- Investors on record: 7

## About

ViewLift, Inc. is a dynamic technology company specializing in a versatile over-the-top (OTT) video streaming platform that enhances content delivery for clients across sports, media, and entertainment sectors.Founded in 2008, ViewLift, Inc. operates from New York, US, providing a tailored OTT video streaming solution. The company has successfully completed 6 deals, with its latest funding round, a Series C, closed on March 23, 2016, raising USD 7.7 mn, bringing total funds raised to USD 7.7 mn with a current valuation of USD 45.071 mn. The founders include Manik Bambha and Ted Leonsis, with Rick Allen serving as CEO.ViewLift offers a scalable and customizable end-to-end OTT video streaming platform designed to enhance content consumption across industries including sports, media, and entertainment. Their key offerings comprise a comprehensive Video Content Management System (CMS), an Application CMS for interface management, and advanced monetization tools supporting various revenue models, including AVOD, SVOD, and TVOD. ViewLift's solutions cater to a global clientele, including partners like NHL and LIV Golf, emphasizing low-latency streaming, robust security, and extensive customization features.ViewLift generates revenue primarily through structured partnerships and subscription models, engaging clients with contracts that allow access to its suite of services. Their pricing framework includes fixed platform access fees and variable costs based on user engagement metrics or revenue-sharing agreements. The flagship offerings, such as the Video CMS, are crucial in driving revenue by enabling clients to maximize viewer retention and efficiently monetize their content.ViewLift plans to utilize its Series C funding of USD 7.7 mn to enhance and expand its product offerings, including upcoming features aimed at improving user engagement and analytics. The company is targeting expansion into new markets in Europe and Asia by 2025, focusing on increasing its international presence. Recent funding will support these growth initiatives, helping to develop innovative solutions and improve infrastructure.

## Funding rounds

- Series C, Mar 23, 2016, $7.7M — New Enterprise Associates, Revolution Ventures, Weekapaug Partners, Clark ventures
- Series D, Dec 12, 2013, $6.5M — New Enterprise Associates, Revolution Ventures
- Series C, Jan 16, 2013, $6M — New Enterprise Associates, John S. & James L. Knight Foundation, Comcast Ventures, Revolution Ventures, CNF Investments
- Series B, Jan 19, 2012, $4.5M — New Enterprise Associates, Comcast Ventures, Revolution Ventures
- Series B, Dec 16, 2010, $10M — New Enterprise Associates, Comcast Ventures, Revolution Ventures, CNF Investments

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C, Series D
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series B, Series C
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series B, Series C, Series D
- CNF Investments (https://capitalatlas.ai/funds/cnf-investments) — Series B, Series C
- John S. & James L. Knight Foundation — Series C
- Weekapaug Partners — Series C
- Clark ventures — Series C