# Vidooly Media Tech Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vidooly-media-tech-private

- Industry: Marketing/Advertising
- Headquarters: Noida, India
- Website: www.vidooly.com
- Total disclosed funding: $4.4M
- Latest round: Series C (Feb 6, 2019)
- Investors on record: 4

## About

Vidooly Media Tech Private Limited is a technology company specializing in video analytics and marketing solutions that empower brands to enhance viewer engagement and optimize video content across diverse platforms.Founded in 2014 by Ajay Mishra and Nishant Radia, Vidooly Media Tech Private Limited operates from Noida, India. The company specializes in video analytics, aiding content creators in improving audience retention and engagement. Vidooly secured a Series C round of funding led by Alibaba Ventures, raising a total of INR 150.870 mn, which is also the total amount raised by the company since inception. The latest funding round was completed on January 5, 2022, and the company is currently valued at INR 778.878 mn.Vidooly specializes in providing video analytics and marketing solutions designed to enhance video performance across various platforms. Their core offerings include a comprehensive video analytics platform that enables content creators and brands to track viewer engagement, optimize their video content, and make data-driven decisions to enhance reach and monetization. The platform serves a diverse clientele, including media companies, advertisers, and influencers, aiming to address challenges associated with audience retention and content optimization. Vidooly’s solutions are deployed in multiple geographical markets, including the United States, Europe, and Asia, catering to a global audience that leverages video content for marketing and engagement purposes.In the most recent year, 2023, Vidooly reported a revenue of INR 1,203,313.10, with an EBITDA of INR -963,298.40. The company's revenue model is primarily subscription-based, allowing clients access to a suite of tools for content optimization and audience engagement, with tiered pricing plans tailored to different service levels.Vidooly plans to leverage its recent funding to enhance its product offerings and expand into new markets. The company is developing upcoming features in its video analytics platform, which are expected to launch by mid-2024. Additionally, Vidooly aims to penetrate further into the North American and European markets by the end of 2024, capitalizing on the growing demand for data-driven video marketing solutions.

## Funding rounds

- Series C, Feb 6, 2019, $2.1M — Times Internet Limited, Alibaba Ventures
- Series B, May 2, 2017, $1.3M — GVFL, Times Internet Limited
- Seed, Jun 4, 2015, $1M — Bessemer Venture Partners

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed
- GVFL (https://capitalatlas.ai/funds/gvfl) — Series B
- Times Internet Limited — Series B, Series C
- Alibaba Ventures (https://capitalatlas.ai/funds/alibaba-ventures) — Series C