# Vidhi Techinnovation Opportunities Network Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vidhi-techinnovation-opportunities-network-private

- Industry: Software
- Headquarters: Gurgaon, India
- Website: www.vtion.in
- Total disclosed funding: $0.3M
- Latest round: Seed (Jul 24, 2018)
- Investors on record: 2

## About

Vidhi Techinnovation Opportunities Network Private Limited specializes in digital consumer behavior analytics, providing brands with actionable insights through real-time data, enhancing their marketing strategies across various sectors.Vidhi Techinnovation Opportunities Network Private Limited was founded in 2016 and operates out of Gurgaon, India. The company focuses on digital consumer behavior analytics, collecting data from mobile users to assist brands in optimizing their marketing strategies. The firm raised a total of USD 1.3 mn in a pre-Series A funding round on June 15, 2022, led by YourNest Capital Advisors, marking significant investment interest. The founder's previous entrepreneurial endeavors are not detailed.VTION specializes in digital consumer behavior analytics, providing a comprehensive platform designed to empower brands with actionable insights derived from real-time, deterministic data on mobile consumer behavior. Its core offerings include Consumer Insights, Audience Activation, and Panel Surveys, which collectively enable businesses to optimize their digital marketing strategies. By leveraging a patent-protected technology that collects data passively from Android smartphones, VTION ensures accuracy and reliability in its insights. The company serves a diverse client base across various industries, including consumer packaged goods (CPG), finance, and entertainment, with a significant presence in major markets such as India and beyond. The platform caters to both advertisers and marketers aiming to eliminate ad waste, enhance media buying efficiency, and understand consumer behavior on e-commerce platforms.In the most recent fiscal year 2023, VTION reported revenue of USD 815,848.20 and an EBITDA of USD 169,728.50. The company generates revenue primarily through subscription-based models and partnerships, where clients subscribe to access detailed consumer insights and activate targeted audiences for digital campaigns, contributing to a robust B2B engagement model.Following a successful funding round in June 2022, Vidhi Techinnovation Opportunities Network Private Limited plans to utilize the USD 1.3 mn raised to accelerate its growth within India. The focus will be on scaling its advertising activation strategy, enhancing panel capabilities, and targeting specific sector-specific initiatives while also driving global market expansion. The company aims to expand its reach into new markets, enhancing its presence and services by the end of 2023.

## Funding rounds

- Seed, Jul 24, 2018, $0.3M — AngelList, Trifecta Capital

## Investors

- AngelList — Seed
- Trifecta Capital (https://capitalatlas.ai/funds/trifecta-capital) — Seed