# VideoAmp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/videoamp

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.videoamp.com
- Total disclosed funding: $534M
- Latest round: Series G (Sep 13, 2023)
- Investors on record: 15

## About

Established in 2014 and based in California, US, VideoAmp, Inc. provides software and data services for brand marketing. Dave Gullo, Ross McCray are the co-founders of the company. The company increases return on investment for advertisers, revenue for publishers and improves the viewing experience for consumers. In September 2023, VideoAmp, Inc. raised USD 150 million in series G funding led by Vista Equity Partners.

The VideoAmp Platform hosts a privacy-compliant suite of capabilities for advertisers, agencies, and publishers to optimize the entire path to conversion across linear TV, OTT, and digital video. The firm's solutions include tv maximize, campaign optimizer, and tv data feeds. The TV Maximizer solution delivers accurate, deduplicated campaign measurement and in-flight optimization against advanced audiences by connecting the dots between ad exposures, audiences, and outcomes across traditional TV, streaming, and digital.

VideoAmp will use the September 2023 funding to speed up its growth and solution advancement.

## Funding rounds

- Series G, Sep 13, 2023, $150M — Vista Equity Partners
- Series F, Oct 21, 2021, $275M — Tiger Global Management, Spruce House Investment Management, Ankona Capital, D1 Capital Partners, EPIQ Capital Group
- Series C, Mar 6, 2019, $70M — The Raine Group, Ankona Capital
- Series B, Aug 31, 2017, $21M — Startup Capital Ventures, GoAhead Ventures, Vista Equity Partners, Anthem Venture Partners, RTL Group SA, Simon Equity Partners, Wavemaker Partners, MediaOcean LLC
- Series A, Nov 11, 2015, $15M — Startup Capital Ventures, GoAhead Ventures, Anthem Venture Partners, RTL Group SA, Simon Equity Partners, Wavemaker Partners, Third Wave Ventures
- Seed, Dec 12, 2014, $2.2M — GoAhead Ventures, Anthem Venture Partners, Simon Equity Partners, Wavemaker Partners, Third Wave Ventures

## Investors

- GoAhead Ventures — Seed, Series A, Series B
- Anthem Venture Partners (https://capitalatlas.ai/funds/anthem-venture-partners) — Seed, Series A, Series B
- Simon Equity Partners (https://capitalatlas.ai/funds/simon-equity-partners) — Seed, Series A, Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed, Series A, Series B
- Third Wave Ventures (https://capitalatlas.ai/funds/third-wave-ventures) — Seed, Series A
- Startup Capital Ventures (https://capitalatlas.ai/funds/startup-capital-ventures) — Series A, Series B
- RTL Group SA — Series A, Series B
- Vista Equity Partners (https://capitalatlas.ai/funds/vista-equity-partners) — Series B, Series G
- MediaOcean LLC — Series B
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Series C
- Ankona Capital (https://capitalatlas.ai/funds/ankona-capital) — Series C, Series F
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series F
- Spruce House Investment Management — Series F
- D1 Capital Partners (https://capitalatlas.ai/funds/d1-capital-partners) — Series F
- EPIQ Capital Group — Series F