# VIDA & Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vida-2

- Industry: Retail
- Headquarters: San Francisco, US
- Website: www.shopvida.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Nov 12, 2014)
- Investors on record: 5

## About

VIDA & Co. is a company that specializes in the production and sale of high-quality protective masks, including KN95 and reusable cotton options, emphasizing comfort and effective filtration for users across various environments.Founded in 2014 and headquartered in San Francisco, US, VIDA & Co. focuses on providing personal protective equipment. The company was established by Rafaela Bolanos, Rafaela Mosen, and Umaimah Mendhro. It has successfully raised a total of USD 29.00 mn through 2 investment rounds, with the latest funding round occurring on August 9, 2018, led by Cimpress Plc, indicating a strong foundation for future operations.VIDA specializes in high-quality protective masks, including KN95, KF94, and reusable cotton masks, designed to provide effective filtration and comfort for users in various settings. Their product line features eco-friendly options, emphasizing recyclability and biodegradability, which cater to environmentally conscious consumers. The masks are engineered to offer superior protection while ensuring comfort during extended wear, addressing issues such as fogging for glasses wearers and discomfort around the ears. VIDA’s customer base includes individuals seeking personal protective equipment, as well as families looking for safe options for children. The company markets its products primarily in North America, with a focus on the United States, where they have established a reputation for quality and American manufacturing.VIDA generates revenue through direct-to-consumer sales, leveraging an e-commerce model that allows customers to purchase masks and related products online. The company also offers subscription services, providing consumers with the convenience of regular deliveries of their preferred masks, enhancing customer retention and loyalty. Pricing structures for their masks include distinct options, with flagship products such as the KN95 and 3D KN95 masks available at set retail prices. In addition to individual sales, VIDA provides bulk purchase options for organizations or groups, enabling businesses to equip their employees with necessary protective gear. The combination of direct sales, subscriptions, and bulk orders contributes to the overall revenue stream, catering to both individual consumers and larger enterprises.In August 2018, VIDA & Co. raised USD 29.00 mn in venture financing from Cimpress to support its growth initiatives. The company is focused on expanding its product offerings and may introduce additional mask designs targeting specific consumer needs. VIDA also plans to explore new market opportunities in regions outside North America, although specific regions and timelines have not been disclosed yet. The recent funding will be utilized to enhance product development and expand market reach.

## Funding rounds

- Seed, Nov 12, 2014, $1.3M — GV, Universal Music Group, Inc., Slow, Beehive Holdings, Valley Capital Partners

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Seed
- Universal Music Group, Inc. — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- Beehive Holdings — Seed
- Valley Capital Partners (https://capitalatlas.ai/funds/valley-capital-partners) — Seed