# Vibenomics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vibenomics

- Industry: Marketing/Advertising
- Headquarters: Fishers, US
- Website: www.vibenomics.com
- Total disclosed funding: $33M
- Latest round: Series B (May 31, 2022)
- Investors on record: 6

## About

Vibenomics Inc. specializes in providing innovative in-store digital advertising solutions, focusing on audio advertising to enhance brand visibility and engage consumers across retail environments.Founded in 2017 in Fishers, US, Vibenomics Inc. operates as an independent entity without known subsidiaries. The company was co-founded by Adam Ritz and Brent Oakley, who serves as CEO. Vibenomics has successfully raised a total of USD 11.80 mn through its funding rounds, with the most recent being a Series B round in March 2023 led by BIP Ventures. The company has completed 10 deals, with the latest deal taking place on March 21, 2023, which reflects its growing presence in the market, now valued at USD 77.98 mn.Vibenomics is a leading provider of in-store digital advertising solutions, primarily focusing on audio advertising within retail environments. Their core offerings encompass targeted advertising and strategic messaging that enhance brand visibility and engage consumers at the point of purchase. Vibenomics' services include no-cost content creation, consulting, and comprehensive creative services aimed at developing impactful audio campaigns tailored to specific consumer demographics. This approach allows brands to effectively reach over 1.2 billion monthly shoppers across more than 25,000 retail locations in North America, serving a diverse client base that includes non-endemic brands and traditional retailers.Vibenomics generates revenue through a structured business model that incorporates partnerships with retailers and direct engagements with brands. The company offers a range of pricing plans based on the scope and scale of advertising campaigns, which includes subscription-based services for sustained advertising strategies and one-time project fees for specific campaigns. Clients collaborate with Vibenomics to develop tailored audio advertisements that align with their brand goals, utilizing the company's expertise in contextual messaging and audience targeting. This revenue model emphasizes flexibility, allowing clients to deploy campaigns that can shift in-flight as market dynamics change.In March 2023, Vibenomics was acquired by Mood Media Corporation, a move aimed at strengthening Mood Media's ability to deliver effective programmatic advertising that enhances consumer engagement and provides critical analytical insights. Following this acquisition, Vibenomics plans to leverage the support from Mood Media to expand its product offerings and enhance its advertising solutions. The strategy includes targeting new market segments and geographical regions, with a focus on improving service delivery across North America and potentially entering new retail sectors by 2024.

## Funding rounds

- Series B, May 31, 2022, $12M — BIP Ventures
- Series A, Oct 28, 2020, $6.5M — BIP Ventures, Elevate Ventures
- Series A, Apr 21, 2020, $6M — BIP Ventures
- Seed, Nov 25, 2019, $5M — Elevate Ventures, High Alpha, Ricker Oil Company
- Seed, Jun 21, 2017, $3.5M — Allos Ventures, Hyde Park Venture Partners, High Alpha

## Investors

- Allos Ventures (https://capitalatlas.ai/funds/allos-ventures) — Seed
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Seed
- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Seed
- Elevate Ventures (https://capitalatlas.ai/funds/elevate-ventures) — Seed, Series A
- Ricker Oil Company — Seed
- BIP Ventures (https://capitalatlas.ai/funds/bip-ventures) — Series A, Series B