# Vibefam Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vibefam-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.vibefam.com/
- Total disclosed funding: $1M
- Latest round: Seed (Jun 18, 2026)
- Investors on record: 2

## About

Based in Singapore and founded in 2020 by CEO Serene Lim, CTO Lim chung Yong and CPO  Lee Jia Yi,  Vibefam Pte. Ltd. provides a comprehensive software platform designed for boutique fitness studios, enhancing operations through AI-driven management tools and customer engagement features. Vibefam specializes in AI-powered fitness studio management, focusing on improving operational workflows for boutique fitness establishments. The company is headquartered in Singapore and has undergone strategic pivots to enhance its service offerings. In June 2026, Vibefam raised USD 1 million in seed funding led by an unspecified investor, with participation from Hustle fund and Ignite. The founder of Vibefam has a background in technology and entrepreneurship, although specific details about prior ventures are not available. Vibefam offers an integrated AI-powered fitness studio and gym management platform tailored for boutique fitness establishments, such as yoga, Pilates, barre, and martial arts studios. The platform streamlines operations by providing a comprehensive suite of tools for managing classes, memberships, appointments, and marketing efforts. Key functionalities include automated class scheduling, membership management, an AI marketing engine, and a customizable mobile app that allows members to book classes, manage memberships, and interact with studio services seamlessly. With features that cater to both group and private classes, waitlists, real-time occupancy updates, and automated lead nurturing, Vibefam serves over 700 boutique studios across North America and Asia-Pacific, emphasizing its global reach and robust client base.Vibefam operates on a subscription-based revenue model, offering several pricing tiers to accommodate different fitness studio needs. Plans are priced at USD 109, USD 209, and USD 289 per month for budding businesses, boutique studios, and larger operations, respectively. Each plan includes services such as class scheduling, payment processing, and automated marketing tools. Studios can cancel at any time without long-term commitments, ensuring flexibility. Additionally, Vibefam provides custom branded mobile apps and AI tools as add-ons to enhance user experience and operational efficiency, facilitating seamless financial interactions through secure online payments and automated membership renewals. The company plans to use the June 2026 Seed funding to accelerate product development, expand its artificial intelligence capabilities, and enhance embedded financial services. Future growth initiatives include launching new features targeted at improving user engagement and expanding into new geographic markets to increase its customer base.

## Funding rounds

- Seed, Jun 18, 2026, $1M — Hustle Fund, Ignite

## Investors

- Hustle Fund (https://capitalatlas.ai/funds/hustle-fund) — Seed
- Ignite (https://capitalatlas.ai/funds/ignite) — Seed