# Vibe.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vibe-co

- Industry: Marketing/Advertising
- Headquarters: Chicago, US
- Website: www.vibe.co/
- Total disclosed funding: $79M
- Latest round: Series B (Sep 30, 2025)
- Investors on record: 6

## About

Founded in 2022 by Arthur Querou, and Franck Tetzlaff, and based in Illinois, US, Vibe Advertising Inc., trading under the name Vibe.co, operates as an advertising technology company that provides a solution for marketers to advertise on television and contributes to reshaping the landscape of TV advertising. In September 2025, Vibe.co raised USD 50 million in series B funding led by Hedosophia, with participation from returning investors Elaia Partners and Singular. Other unspecified investors also participated in the round. Some of the firm’s clients include Blink Fitness, Mixtiles, Scopely, Yubo, etc and the firm’s partner apps include MTV, Fox Sports, Newsy, and FilmRise. 

Vibe is a self-service technology platform that allows advertisers to develop tailored advertisements and campaigns for TV channels. The brand provides real-time data to small businesses, allowing them to scale quickly by taking swift steps and spreading brand awareness. Furthermore, the organization provides data to numerous eCommerce platforms and app developers to assist them in creating and running campaigns.

Vibe.co generates revenue through its SaaS-based advertising platform, charging clients for campaign execution, targeting capabilities, and analytics services. Its business model is built around performance marketing, offering measurable outcomes such as ROAS, CPA, and conversions.

The company will use the September 2025 funding to expand its artificial intelligence powered platform, grow its team, and improve customer experience tools.

## Funding rounds

- Series B, Sep 30, 2025, $50M — Elaia Partners, Hedosophia, Singular
- Series A, Feb 29, 2024, $23M — Hong Shan, Elaia Partners, The Very Group, Singular, Motier Ventures
- Seed, Sep 14, 2022, $6.3M — Elaia Partners

## Investors

- Elaia Partners (https://capitalatlas.ai/funds/elaia-partners) — Seed, Series A, Series B
- Hong Shan — Series A
- The Very Group — Series A
- Singular (https://capitalatlas.ai/funds/singular) — Series A, Series B
- Motier Ventures — Series A
- Hedosophia (https://capitalatlas.ai/funds/hedosophia) — Series B