# Viant Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/viant-technology

- Industry: Marketing/Advertising
- Headquarters: Irvine, US
- Website: www.viantinc.com/
- Total disclosed funding: $68M
- Latest round: Series C (Mar 6, 2008)
- Investors on record: 3

## About

Viant Technology LLC is a U.S.-based digital advertising technology company that provides innovative solutions for advertisers to optimize audience engagement across diverse digital channels.Viant Technology LLC, founded in 1999, operates in the digital advertising technology sector, offering a Demand Side Platform (DSP) that helps advertisers engage effectively with their target audiences. The company is headquartered in Irvine, US. Co-founders Mike Frazier and Tim Vanderhook have been instrumental in its development. In February 2016, Viant was acquired by Time Inc. from Francisco Partners, Shepherd Ventures, and Enterprise Partners Venture Capital for undisclosed financial terms. The company has participated in 8 deals, with its latest funding round occurring in February 2016, raising a total of USD 7.53 mn.Viant Technology LLC specializes in digital advertising technology, primarily through its Demand Side Platform (DSP), which leverages a people-based approach to enable advertisers to effectively engage with audiences across various digital channels. Core products include advanced audience targeting capabilities, campaign management tools, and integrated data analytics designed to optimize the advertising process. Viant's DSP is supported by its proprietary Household ID™ technology, enhancing audience identification and targeting without reliance on third-party cookies. The company serves a diverse client base, including agencies, brands, and marketers across industries such as automotive, healthcare, retail, and entertainment, in key geographical markets like North America and Europe, addressing various advertising needs from Connected TV (CTV) to digital audio and out-of-home advertising.Viant Technology LLC generates revenue primarily through subscriptions and partnerships within its software-as-a-service (SaaS) model. Clients access its DSP under various pricing structures that may include tiered subscription plans based on usage levels or volume of transactions. Advertisers leverage Viant’s platform to execute omnichannel marketing campaigns, onboarding customer lists and creating targeted segments for more effective ad placements. Key products like ViantAI and Household ID™ facilitate a seamless advertising experience, resulting in superior campaign performance and measurable outcomes for clients, fostering ongoing business engagements with Viant.Viant Technology LLC aims to enhance its product offerings with upcoming innovations in digital advertising technology, although specific release dates are not disclosed. The company plans to expand its market presence, particularly targeting new geographic regions, with details on specific markets yet to be announced. Funding from the latest round, which raised USD 7.53 mn, is anticipated to support these initiatives, positioning the company for future growth following its acquisition by Time Inc. in February 2016.

## Funding rounds

- Series C, Mar 6, 2008, $8.3M — Enterprise Partners Venture Capital, Francisco Partners
- Series B, Nov 8, 2007, $50M — Enterprise Partners Venture Capital, Francisco Partners, Shepherd Ventures
- Series A, Jun 22, 2006, $10M — Enterprise Partners Venture Capital, Shepherd Ventures

## Investors

- Enterprise Partners Venture Capital (https://capitalatlas.ai/funds/enterprise-partners-venture-capital) — Series A, Series B, Series C
- Shepherd Ventures (https://capitalatlas.ai/funds/shepherd-ventures) — Series A, Series B
- Francisco Partners (https://capitalatlas.ai/funds/francisco-partners) — Series B, Series C