# Via Customer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/via-customer

- Industry: Software
- Headquarters: San Jose, US
- Website: www.viacustomers.com
- Total disclosed funding: $19M
- Latest round: Series A (Jun 22, 2021)
- Investors on record: 5

## About

Via Customer Inc. specializes in customer engagement solutions designed to enhance user experience, streamline communication, and improve client retention for small to medium enterprises across North America and select regions in Europe.Founded in 2019, Via Customer Inc. is based in San Jose, US, focusing on customer engagement solutions. The company's strategic pivot towards innovative customer management technologies has led to successful funding rounds, including a Series A round. CEO Craig Daly, with a background in technology ventures, drives the company forward. The company has successfully closed 3 deals, with its most recent round in June 2021, raising USD 15.00 mn led by Footwork, along with Peterson Partners.Via Customer Inc. primarily focuses on delivering innovative solutions within the customer engagement and management domain. The company’s core offerings include a comprehensive suite of tools designed to enhance customer experience, streamline communication, and improve client retention. These products function to address various pain points faced by businesses, such as inefficient customer service processes and lack of personalized engagement strategies. The end users of these solutions typically comprise small to medium enterprises seeking to optimize their customer interactions and boost overall satisfaction. The geographical markets served include North America and select regions in Europe, where the demand for customer relationship management tools continues to grow.The revenue generation model for Via Customer Inc. is structured around subscription-based services, providing customers with tiered access to their product offerings. Clients typically engage with the company on a recurring basis, paying for different levels of access according to their specific needs. This transaction structure allows for flexibility and scalability, catering to both B2B and direct-to-consumer markets. While specific pricing plans for flagship products are not disclosed, the company's focus on delivering value through tiered service options suggests a commitment to align with diverse client budgets and requirements. The revenue generated from these services underscores the company's strategic positioning within the competitive landscape of customer management solutions.In June 2021, Via Customer Inc. raised USD 15.00 mn in Series A funding, led by Footwork with participation from Peterson Partners and individual investors. This funding will be utilized to support the development of new products aimed at enhancing customer engagement capabilities, with an emphasis on innovative features to launch in the upcoming year. The company is also targeting expansion into additional European markets by 2023, further enhancing its global presence and customer base.

## Funding rounds

- Series A, Jun 22, 2021, $15M — Peterson Partners, Footwork
- Seed, Jun 1, 2020, $4.2M — Pelion Venture Partners, Sorenson Capital, Peterson Partners, Soma Capital Management

## Investors

- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Seed
- Sorenson Capital (https://capitalatlas.ai/funds/sorenson-capital) — Seed
- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed, Series A
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Footwork (https://capitalatlas.ai/funds/footwork) — Series A