# Verve Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/verve-group

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.verve.com
- Total disclosed funding: $28M
- Latest round: Series C (Aug 26, 2014)
- Investors on record: 6

## About

Verve Group, Inc is a technology company focused on enhancing digital advertising through advanced solutions for advertisers and publishers in emerging channels.Founded in 2005 and headquartered in New York, US, Verve Group, Inc operates in the digital advertising sector. The company has undergone significant growth and strategic pivots, positioning itself as a key player in the industry. Anna Quick-Palmer is the founder of the company, while Sameer Sondhi currently serves as CEO. Verve has successfully completed 13 deals and raised a total of USD 4.10 mn, with its latest funding round being a Venture Debt of USD 30.00 mn led by Silicon Valley Bank.Verve Group, Inc specializes in advanced advertising solutions aimed at improving media effectiveness. Its primary products include the Brand+ Marketplace, which provides access to premium ad inventory and audience curation, and the Performance+ Marketplace, designed for customer acquisition across various identification statuses. The company also offers innovative solutions through the Moments.AI platform, focusing on contextual targeting to enhance advertising efficacy while adhering to privacy regulations. The firm's clientele spans industries such as gaming, consumer goods, and digital entertainment, targeting users across North America, Europe, and Asia.Verve Group, Inc generates revenue primarily through business-to-business transactions with clients, including advertisers and publishers. Its revenue streams are supported by subscription models and partnerships that facilitate access to advanced advertising technologies and inventory. Clients typically engage in negotiated contracts that cater to their unique advertising needs. The Brand+ Marketplace and Performance+ Marketplace play pivotal roles in the company's revenue generation, enabling effective ad spend allocation and measurable results for advertisers.The company is focused on launching new advertising technologies and enhancing its product offerings in the near future. Plans are underway to expand into new markets, particularly targeting growth in Europe and Asia by the end of 2024. The recent Venture Debt funding of USD 30.00 mn will be utilized to support these initiatives and further strengthen their market presence. Additionally, Crosscut Ventures Management has exited its stake in the company, signaling a shift in investment dynamics.

## Funding rounds

- Series C, Aug 26, 2014, $4.1M — BlueRun Ventures, NGP Capital
- Series C, Feb 13, 2013, $14M — BlueRun Ventures, NGP Capital, Qualcomm Ventures
- Series C, Sep 22, 2010, $6.8M — BlueRun Ventures, The Associated Press
- Series B, Jul 28, 2008, $3M — Crosscut Ventures Management, The Associated Press, Iron Capital Partners

## Investors

- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Series B
- The Associated Press — Series B, Series C
- Iron Capital Partners — Series B
- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series C
- NGP Capital (https://capitalatlas.ai/funds/ngp-capital) — Series C
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series C