# Verses

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/verses

- Industry: Software
- Headquarters: South Korea
- Website: www.verses.kr/
- Latest round: Seed (Jan 1, 2020)
- Investors on record: 1

## About

Verses, Inc., based in South Korea, specializes in innovative music solutions that merge music with the metaverse, enabling fans to interact with artists and navigate virtual environments through its flagship product, the Meta Music System.Founded in 2019, Verses, Inc. creates platforms that integrate music with virtual experiences. The company has not undergone significant pivots or changes in business operations. It was co-founded by Capm Petersen, Dan Mapes, Kyungtae Kim, Peter Vamos, Sean Lee, and Steven Swanson. Verses, Inc. has its headquarters in South Korea and has completed two deals, with the most recent deal taking place on January 14, 2021, when it raised Pre-Series A funding from IPSVentures Inc.Verses, Inc. specializes in innovative music solutions that merge the realms of music and the metaverse through their flagship product, the Meta Music System. This system allows music fans to engage directly with artists, navigate a music-themed virtual environment, and exercise control over their music experience. The company's offerings enable unique interactions, such as remixing music and generating user-created content (UGC), catering specifically to a growing audience of K-pop fans and the broader global music community. Notably, Verses has collaborated with prominent entities such as SM Entertainment to launch projects like "aespa world" on the ZEPETO platform, targeting markets in South Korea and beyond, including regions with significant K-pop fanbases like Japan, Southeast Asia, and North America.Verses, Inc. generates revenue through various channels associated with its innovative music products and services, particularly the Meta Music System and interactive platforms like "aespa world." The structure of transactions typically involves direct-to-consumer sales, where users pay to access premium features or exclusive content within the interactive music worlds. Additionally, partnerships with major labels and entertainment organizations, such as SM Entertainment, enhance revenue streams through collaborative projects and promotional events. While specific pricing plans for individual services have not been detailed, the overarching strategy emphasizes leveraging technology to create engaging experiences for users, facilitating sustained monetization through subscriptions and event-based access to content.Verses, Inc. plans to leverage its recent Pre-Series A funding to expand its product offerings and reach new markets. The company is developing new features for the Meta Music System and is exploring additional interactive projects. Specific dates for new product launches have yet to be announced. Verses aims to expand its presence in Japan and Southeast Asia by the end of 2023, capitalizing on the growing interest in K-pop and virtual music experiences. The funding received on January 14, 2021, from IPSVentures Inc. will support these initiatives.

## Funding rounds

- Seed, Jan 1, 2020 — Bluepoint Partners

## Investors

- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Seed