# Verold

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/verold

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.verold.com
- Total disclosed funding: $1.6M
- Latest round: Series B (Aug 13, 2014)
- Investors on record: 2

## About

Verold is a Toronto-based company specializing in eco-conscious lifestyle enhancement solutions, offering consultations and innovative transformations for underutilized spaces to meet consumer needs for aesthetic improvement and environmental responsibility.Founded in 2010 in Toronto, Canada, Verold provides consulting services for sustainable lifestyle improvements. The company has undergone no significant pivots or changes in operations since its inception. Petur Olafsson, the founder, has been instrumental in steering its direction. Verold has successfully raised USD 1.60 mn through 3 funding rounds, with the latest funding being a Series B round in April 2015, backed by investors such as GrowthWorks Capital and Venture Ontario. The total amount raised by Verold stands at USD 1.60 mn.Verold specializes in a distinctive range of services aimed at enhancing lifestyles through sustainable practices. The company offers eco-conscious solutions that include consultations on integrating sustainable practices into daily life and transforming underutilized spaces, such as turning conservatories into functional areas like recording studios. Their primary customers consist of homeowners, interior design enthusiasts, and individuals focused on improving their living spaces while maintaining ecological responsibility. Verold operates in urban markets across North America and Europe, where sustainability and lifestyle enhancement are priorities.Verold generates revenue through a combination of direct-to-consumer sales and B2B partnerships, primarily structured around service fees for consultations and project management in home transformations. The engagement process involves initial assessments, project planning, and execution tailored to individual client needs. The company also employs a subscription model for ongoing consultations and maintenance to foster long-term client relationships, particularly in eco-friendly renovations and lifestyle enhancements, priced competitively to attract a wide demographic. Each transaction is clearly structured based on service tiers, allowing clients to choose options that best fit their lifestyle and budget.Verold aims to expand its offerings with new products designed for sustainable living, though specific launch dates have not been disclosed. Plans are underway to penetrate new markets, particularly in Europe and specific urban centers in North America by the end of 2025. The recent funding round of USD 1.60 mn will support these initiatives, focusing on enhancing their service capabilities and expanding their market reach.

## Funding rounds

- Series B, Aug 13, 2014, $1.6M — GrowthWorks Capital, Venture Ontario

## Investors

- GrowthWorks Capital (https://capitalatlas.ai/funds/growthworks-capital) — Series B
- Venture Ontario (https://capitalatlas.ai/funds/venture-ontario) — Series B