# Veritonic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/veritonic

- Industry: Software
- Headquarters: Killingworth, US
- Website: www.veritonic.com
- Total disclosed funding: $14M
- Latest round: Series A (May 27, 2022)
- Investors on record: 13

## About

Veritonic, Inc. specializes in audio research and analytics, offering tools that enhance audio marketing strategies through innovative metrics and data-driven insights. Their platform is designed to optimize audio creatives for brands and agencies.Founded in 2015 in Killingworth, US, Veritonic, Inc. is focused on providing audio analytics solutions. The CEO of the company is Scott Simonelli, who is also one of the founders along with Andrew Eisner and Kevin Marshall. Veritonic has successfully completed seven deals to date, reflecting a growing interest in audio marketing analytics.Veritonic is a comprehensive audio research and analytics platform that provides a suite of products and services aimed at optimizing audio marketing strategies. Central to their offerings is the Veritonic Audio Score, a unified metric designed to evaluate the effectiveness of various audio creatives, including podcast ads, radio spots, and sonic logos. This solution leverages proprietary Machine Listening and Learning (M-LAL) technology to analyze audio files and correlate them with human responses, enabling brands to make data-driven decisions in their advertising efforts. Veritonic also offers services such as Creative Measurement, Full-Funnel Campaign Measurement, and Audience Insights, which provide clients with actionable data to enhance their audio strategies. The company serves a diverse clientele, including global brands and agencies across North America and Europe, ensuring that they cater to a broad market looking to capitalize on the burgeoning audio advertising landscape.Veritonic generates revenue through a combination of subscription-based models and strategic partnerships with brands and agencies. The company’s flagship services, such as the Veritonic Audio Score and Creative Measurement solutions, are typically offered on a subscription basis, allowing clients continual access to insights and analytics. Partnerships with advertising firms and media outlets further expand Veritonic’s reach and revenue potential, as clients leverage their technology to enhance campaign performance and understand audience engagement. The pricing structure includes customized plans tailored to the needs of clients, ensuring a scalable approach to audio analytics. Revenue is driven by a variety of clients, ranging from large corporations to smaller agencies, all seeking to improve their audio advertising outcomes and return on investment through Veritonic's sophisticated measurement tools. The financing targeted for hiring additional employees and product development.  
In June 2025, Veritonic, Inc. raised USD 2.75 million venture funding from new investor Authentic Intelligence. Other unspecified investors also participated in the round. The company will use the funding to expand its cultural measurement capabilities and enable brands to make earlier, smarter investments in emerging talent and cultural IP.

## Funding rounds

- Series A, May 27, 2022, $7.1M — Greycroft, Progress Ventures, Lerer Hippeau Ventures, Alumni Ventures Group, NVP Capital, Lavrock Ventures
- Series A, Oct 7, 2020, $3.2M — Greycroft, Amazon.com, Inc., Lerer Hippeau Ventures, NVP Capital
- Seed, Jul 31, 2018, $3.5M — MDC Ventures, SWaN & Legend, Kiwi Venture Partners, NVP Capital, Imagination Capital
- Seed, Apr 3, 2017 — NVP Capital
- Angel, Aug 15, 2015 — Stage One Capital, SWaN & Legend, Upstage Ventures

## Investors

- Stage One Capital (https://capitalatlas.ai/funds/stage-one-capital) — Angel
- SWaN & Legend (https://capitalatlas.ai/funds/swan-legend) — Angel, Seed
- Upstage Ventures (https://capitalatlas.ai/funds/upstage-ventures) — Angel
- NVP Capital — Seed, Series A
- MDC Ventures (https://capitalatlas.ai/funds/mdc-ventures) — Seed
- Kiwi Venture Partners (https://capitalatlas.ai/funds/kiwi-venture-partners) — Seed
- Imagination Capital (https://capitalatlas.ai/funds/imagination-capital) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Amazon.com, Inc. — Series A
- Lerer Hippeau Ventures — Series A
- Progress Ventures (https://capitalatlas.ai/funds/progress-ventures) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Lavrock Ventures (https://capitalatlas.ai/funds/lavrock-ventures) — Series A