# Verance Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/verance

- Industry: Software
- Headquarters: San Diego, US
- Website: www.verance.com
- Total disclosed funding: $24M
- Latest round: Series C (Jun 5, 2006)
- Investors on record: 6

## About

Verance Corporation is a technology company specializing in watermarking solutions that protect the authenticity of content across media formats, including film and television.Founded in 1999 in San Diego, US, Verance Corporation focuses on watermarking technology to secure media content. The company has raised a total of USD 1.00 mn through its latest funding round, a Series C, with investors including Blue Chip Venture Company, Canaan Partners, Court Square Ventures, and HPS Investment Partners. The firm’s current valuation stands at USD 32.441 mn.Verance specializes in watermarking technology, which serves as an industry standard for content protection and authenticity across various media, including movies, music, and television. Their core offerings include the Cinavia solution, designed to protect entertainment assets from piracy, and the Aspect™ platform, which enhances viewer engagement through interactive and personalized television experiences. Cinavia protects content during multiple distribution windows, including theatrical and home video releases, while Aspect™ operates within the ATSC 3.0 broadcasting standard, providing advanced viewer experiences across multiple platforms. Verance’s products have been adopted by major Hollywood studios, broadcasting networks, and device manufacturers globally, marking their presence in markets such as North America, Europe, and Asia. These technologies not only combat piracy but also address the rising challenges posed by AI-generated content and misinformation, thus promoting authenticity and trust for end users.Verance generates revenue primarily through licensing agreements and partnerships with major studios, broadcasters, and device manufacturers for its watermarking technologies. Clients pay for the implementation of the Cinavia and Aspect™ solutions, which are integrated into various content distribution infrastructures. For example, major motion picture studios may license Cinavia to ensure their films are protected from piracy, while broadcasters may subscribe to Aspect™ services to deliver interactive features and targeted advertising. The revenue model often relies on long-term contracts that facilitate ongoing support and updates, ensuring the technology remains effective against evolving threats such as deepfakes and disinformation. Notably, companies like Sinclair Broadcast Group and LG Electronics have engaged with Verance to enhance their content offerings, illustrating a robust business structure built on strategic collaborations within the media landscape.Verance Corporation is focused on developing new products designed to enhance its watermarking technology, aiming to release updates that improve the protection against emerging threats by the end of next year. The firm plans to expand its presence in new geographic markets, particularly targeting Europe and Asia for growth by 2025. The recent Series C funding of USD 1.00 mn will be utilized to support these initiatives, although all firms have exited their stake in Verance Corporation.

## Funding rounds

- Series C, Jun 5, 2006, $1M — Blue Chip Venture Company, Canaan Partners, Court Square Ventures, HPS Investment Partners
- Series B, Feb 5, 2001, $23M — Stone Point Capital, HPS Investment Partners, Qualcomm Technologies, Inc.

## Investors

- Stone Point Capital (https://capitalatlas.ai/funds/stone-point-capital) — Series B
- HPS Investment Partners (https://capitalatlas.ai/funds/hps-investment-partners) — Series B, Series C
- Qualcomm Technologies, Inc. — Series B
- Blue Chip Venture Company (https://capitalatlas.ai/funds/blue-chip-venture-company) — Series C
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series C
- Court Square Ventures (https://capitalatlas.ai/funds/court-square-ventures) — Series C