# Vendr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vendr

- Industry: Software
- Headquarters: Boston, US
- Website: www.vendr.com
- Total disclosed funding: $210M
- Latest round: Series B (May 31, 2022)
- Investors on record: 8

## About

Vendr, Inc. specializes in providing software pricing transparency, enabling informed purchasing decisions for software buyers across diverse sectors, including DevOps and finance.Founded in 2018 and headquartered in Boston, US, Vendr, Inc. operates a platform that allows users to search for software products and access detailed pricing data. The company has completed a total of 5 deals, with the most recent deal occurring on May 31, 2022, where they raised USD 150 mn in SERIES B funding. This round was co-led by Craft Ventures and SB Investment Advisers, with participation from other investors including Sozo Ventures and Tiger Global Management. The founders, Aaron White and Ryan Neu, have established a company that focuses on enhancing the software buying experience.Vendr's core offerings revolve around providing software pricing transparency, aimed at facilitating informed purchasing decisions for software buyers. The company operates a platform that allows users to search for software products and access detailed pricing data, reflecting what other customers have paid. This service is particularly beneficial for various sectors, including DevOps, sales, finance, IT infrastructure, and human resources, thus catering to a diverse client base comprising over 40,000 software buyers. Vendr's platform enhances the purchasing process by enabling users to refine their pricing insights through submission of their intended purchases, ensuring they secure fair deals without incurring additional costs. The services are primarily targeted towards the North American market, where the demand for transparent software pricing has seen significant growth.Vendr generates revenue through a structured model that aligns with software buyers in a B2B framework. The company provides users with the opportunity to gain insights into pricing through its platform, addressing the need for transparency in software transactions. Typically, the interaction consists of users searching for specific software products, followed by a submission of their purchase intent, which in turn allows Vendr to aggregate and present relevant pricing information. By utilizing this model, Vendr can structure its revenue around partnerships with software vendors and potentially through subscription-based services for enhanced access to pricing insights. Specific pricing plans and transactional details regarding flagship offerings are aligned with their mission to facilitate better purchasing decisions, although they are not disclosed.In May 2022, Vendr, Inc. raised USD 150 mn in SERIES B funding to accelerate platform development, helping organizations reduce costs, manage their software, and mitigate risks amid a recession. The company plans to expand its offerings and enhance user experience on its platform, with a focus on developing new features that will be launched in the upcoming quarters. Vendr also aims to explore new markets beyond North America, targeting regions where the demand for software pricing transparency is on the rise, although specific dates for these expansions have not been disclosed.

## Funding rounds

- Series B, May 31, 2022, $150M — F-Prime Capital, Tiger Global Management, Y Combinator, Sound Ventures, Sozo Ventures, SB Investment Advisers, Craft Ventures
- Series A, Feb 23, 2021, $56M — F-Prime Capital, Tiger Global Management, Y Combinator, Sound Ventures, Craft Ventures, Garage Capital
- Seed, Jun 10, 2020, $4.1M — Craft Ventures

## Investors

- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Seed, Series A, Series B
- F-Prime Capital (https://capitalatlas.ai/funds/f-prime-capital) — Series A, Series B
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A, Series B
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A, Series B
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Series A, Series B
- Garage Capital (https://capitalatlas.ai/funds/garage-capital) — Series A
- Sozo Ventures (https://capitalatlas.ai/funds/sozo-ventures) — Series B
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series B