# VendorHero

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vendorhero

- Industry: Travel & Leisure
- Headquarters: Toronto, Canada
- Website: www.vendorhero.com
- Total disclosed funding: $13M
- Latest round: Series A (Apr 24, 2018)
- Investors on record: 4

## About

VendorHero Inc. is a domain name marketplace that facilitates the buying and selling of premium domain names. It targets businesses and individuals looking to enhance their online presence with optimized domain options.Founded in 2015, VendorHero Inc. operates out of Toronto, Canada, providing a streamlined platform for domain transactions. The company's founders, Devin Lemcke, Elool Jacoby, Lucy Paton, Paul Cunningham, Terra Cunningham, and Yuval Peled, have backgrounds in various entrepreneurial ventures. In July 2021, VendorHero raised CAD 12.5 million in a funding round led by Accomplice, with participation from several other investors. This is the only funding round recorded for the company, totaling CAD 12.5 million raised to date.VendorHero.com primarily functions as a domain name marketplace, offering a wide selection of premium domain names categorized by industry relevance and keyword optimization. Its platform simplifies the purchasing process, allowing customers to opt for payment plans, making higher-value domains accessible via manageable monthly installments. The customer base includes entrepreneurs, small to medium-sized businesses, and digital marketers located in North America, Europe, and parts of Asia.VendorHero.com generates revenue through the direct sale of domain names. The premium domain name VendorHero.com itself is priced at CAD 8,795, with financing options available through a monthly payment plan of CAD 366.46 over 24 months. This model encourages immediate purchases while easing financial constraints for customers, supported by a 30-day money-back guarantee that enhances consumer trust in their purchases.Looking ahead, VendorHero Inc. aims to utilize the recent CAD 12.5 million funding to accelerate growth and expand its services to more North American restaurant chains and food brands. The company plans to invest in ongoing innovation and talent acquisition while pursuing continued expansion into new markets. Specific details regarding upcoming products or further geographic targets have not been disclosed, but the focus remains on enhancing its domain marketplace offerings.

## Funding rounds

- Series A, Apr 24, 2018, $13M — Golden Ventures, Math Venture Partners, Accomplice, Precursor Ventures

## Investors

- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Series A
- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Series A
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Series A