# Vendavo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vendavo

- Industry: Software
- Headquarters: Denver, US
- Website: www.vendavo.com
- Total disclosed funding: $52M
- Latest round: Series E (Nov 6, 2006)
- Investors on record: 9

## About

Based in the US, Vendavo, Inc. offers advanced pricing, configure-price-quote, and rebate management solutions to enhance profitability for businesses across multiple sectors.Vendavo, Inc. was founded in 1998 and is headquartered in Denver, US. The company specializes in pricing optimization solutions and has successfully completed 11 deals as of August 2021, during which Accel-KKR made an investment alongside Francisco Partners. The current CEO is Bruno Slosse.Vendavo offers a comprehensive suite of pricing, configure-price-quote (CPQ), and rebate management solutions designed to optimize profitability for businesses across various sectors, including aerospace and defense, automotive, healthcare, and wholesale distribution. Their core product, Vendavo Pricepoint, facilitates straightforward and scalable price management, allowing organizations to gain insights into market dynamics and implement market-specific pricing strategies. Additionally, the Rebate & Channel Manager enables firms to streamline their rebate programs and manage incentives effectively, thus enhancing channel performance and partner loyalty. Intelligent CPQ delivers automated quoting capabilities for complex products, improving sales efficiency and accuracy. Vendavo's solutions cater to a global customer base, with significant market presence in North America, Europe, and Asia-Pacific, supporting both large manufacturers and distributors in their quest for optimized pricing strategies.Vendavo operates primarily on a subscription-based revenue model, where clients engage with the company for access to its suite of software solutions. This model includes partnerships with businesses that range from large manufacturers to distributors, typically involving direct-to-business transactions. Client engagements often incorporate a combination of initial setup fees and ongoing subscription charges for the maintenance and updates of Vendavo's software. The core products, including Vendavo Pricepoint and Intelligent CPQ, are essential to these transactions, as they provide significant value in terms of pricing optimization and sales efficiency. Revenue is generated through structured agreements that may include tiered pricing based on the scale of services utilized, thereby facilitating a robust and predictable revenue stream for the company.In August 2021, Vendavo, Inc. received investment from Accel-KKR, alongside a re-investment from Francisco Partners. This funding will accelerate product development across B2B commercials, enhance partnerships, and expand M&A opportunities, as well as refine go-to-market strategies. Vendavo plans to introduce new products and expand into specific markets, although exact details on the release dates or targeted regions have not been disclosed.

## Funding rounds

- Series E, Nov 6, 2006 — Sapphire Ventures
- Series E, Aug 3, 2005, $15M — InterWest Partners, Mesirow Financial, DCM, Split Rock Partners, Sigma Partners
- Series D, Dec 23, 2003, $6M — InterWest Partners, Spectrum Equity, DCM, St. Paul Venture Capital, Sigma Partners
- Series B, Dec 24, 1999, $31M — InterWest Partners, Spectrum Equity, DCM, Forrest Binkley & Brown, St. Paul Venture Capital, Sigma Partners
- Series A, Jul 13, 1999 — DCM, St. Paul Venture Capital, Sigma Partners

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series A, Series B, Series D, Series E
- St. Paul Venture Capital (https://capitalatlas.ai/funds/st-paul-venture-capital) — Series A, Series B, Series D
- Sigma Partners — Series A, Series B, Series D, Series E
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series B, Series D, Series E
- Spectrum Equity (https://capitalatlas.ai/funds/spectrum-equity) — Series B, Series D
- Forrest Binkley & Brown (https://capitalatlas.ai/funds/forrest-binkley-brown) — Series B
- Mesirow Financial (https://capitalatlas.ai/funds/mesirow-financial) — Series E
- Split Rock Partners (https://capitalatlas.ai/funds/split-rock-partners) — Series E
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series E