# Vendasta Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vendasta-technologies

- Industry: Software
- Headquarters: Saskatoon, Canada
- Website: www.vendasta.com
- Total disclosed funding: $122M
- Latest round: Series E (Oct 11, 2023)
- Investors on record: 6

## About

Based in Saskatchewan, Canada, and co-founded by Brendan King (CEO) in 2008, Vendasta Technologies Inc. operates as a software-as-a-service (SaaS) company offering a platform to allow their business customers to market, sell, bill, fulfill, and deliver digital solutions to small and medium businesses. Some of the company’s clients include Telkom, Comporium, EZLocal.com, Ad Pages Solutions, etc. In October 2023, Foundry Group led a USD 20 million in series E funding for Vendasta Technologies Inc. The firm as of April 2023, serves over 5.5 million businesses including more than 60,000 global agencies, managed service providers, and media companies, and has offices in Saskatoon, Canada, Boston, US, and Chennai, India. The company offers an end-to-end platform to local experts who sell digital products and services to SMBs (small and medium businesses).

The products offered by the company are marketplace solution that enables local experts to help their clients in growing their e-commerce presence and provides reputation management, local business listing, social media presence, web designing and hosting, digital advertising, etc. The company also offers a platform for marketing automation, sales and CRM (customer relationship management), billing and invoicing, project and workflow management, etc, and a Brandable client portal for business application overview, executive reports, and foundational solutions. The company serves its clients in a variety of sectors including marketing, sales, finance, fulfillment, mid-market, digital agency, franchise software vendor, SaaS (software as a service), etc.

The company generates its revenue by offering its SaaS products under different subscription plans including the Free plan at free of cost, the Essentials plan at USD 359 per month, the Professional plan at USD 749 per month, etc.

Vendasta Technologies Inc. plans to use its October 2023 series E funding to support its future acquisitions.

## Funding rounds

- Series E, Oct 11, 2023, $15M — Foundry Group
- Series D, May 27, 2021, $99M — Luxor Capital Group, Nicola Wealth Management, Canadian Business Growth Fund
- Series B, Mar 18, 2013, $8.3M — BDC Capital, Vanedge Capital

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series B
- Vanedge Capital (https://capitalatlas.ai/funds/vanedge-capital) — Series B
- Luxor Capital Group (https://capitalatlas.ai/funds/luxor-capital-group) — Series D
- Nicola Wealth Management (https://capitalatlas.ai/funds/nicola-wealth-management) — Series D
- Canadian Business Growth Fund (https://capitalatlas.ai/funds/canadian-business-growth-fund) — Series D
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series E