# Velocity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/velocity

- Industry: Software
- Headquarters: Gurgaon, India
- Website: www.velocity.in
- Total disclosed funding: $30M
- Latest round: Series A (Nov 10, 2021)
- Investors on record: 7

## About

White Wizard Technologies Pvt Ltd provides innovative financial products tailored for digital-first businesses, emphasizing revenue-based financing solutions to help startups scale effectively. Founded in 2020 in Bangalore, India, White Wizard Technologies Pvt Ltd doing business as Velocity, specializes in offering financial solutions for startups. The founders include Abhiroop Medhekar, Atul K, Saurav Swaroop, with Abhiroop Medhekar serving as CEO. In February 2026, Velocity raised INR 1 billion in venture funding. Velocity offers a comprehensive suite of financial products designed specifically for digital-first businesses, focusing on revenue-based financing solutions. The company's core offerings include scalable term loans with fixed monthly repayments, an overdraft line of credit available on demand, and flexible financing options linked to clients' revenues. These products cater to various sectors including D2C, SaaS, EdTech, and restaurants, enabling businesses to finance inventory, marketing, infrastructure, and employee wages as they scale, primarily serving ambitious founders and startups in India. In 2023, White Wizard Technologies Pvt Ltd generated revenue of USD 0.11 million, with an EBITDA of USD (0.25) million. The company's revenue model relies on interest and fees associated with its financing solutions, ensuring repayments align with clients' cash inflows. The company plans to use the funding from February 2026 to scale its shipping platform, Velocity Shipping AI-led logistics for digital-first brands.

## Funding rounds

- Series A, Nov 10, 2021, $20M — Valar, Presight Capital, iSeed
- Seed, Oct 14, 2020, $10M — Valar, FJ Labs, MPGI, Presight Capital, iSeed, Tona Investments LP, Hansel, LLC
- Seed, Feb 13, 2020 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Valar (https://capitalatlas.ai/funds/valar) — Seed, Series A
- MPGI — Seed
- Presight Capital — Seed, Series A
- iSeed (https://capitalatlas.ai/funds/iseed) — Seed, Series A
- Tona Investments LP — Seed
- Hansel, LLC — Seed