# Velocidi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/velocidi

- Industry: Software
- Headquarters: New York, US
- Website: www.velocidi.com
- Total disclosed funding: $12M
- Latest round: Series A (Jan 11, 2017)
- Investors on record: 2

## About

Velocidi, LLC is a data management firm that focuses on first-party audience strategies to enhance marketing performance for e-commerce brands. Their solutions are designed to unify customer data and optimize audience activation.Velocidi specializes in enhancing marketing strategies through first-party data unification and audience activation. Founded in 2009, the company is headquartered in New York, US, and was acquired by Kevel in June 2022. David Dunne founded the company, and its latest funding round, a Series A, raised USD 12.00 mn led by Pilot Growth Equity, totaling USD 12.00 mn raised.Velocidi specializes in first-party audience strategies aimed at optimizing marketing performance for e-commerce brands. Their primary offerings include data unification, smart segmentation, and audience activation, leveraging machine learning to identify and target valuable customers throughout the buyer journey. The technology enables brands to create omnichannel, multi-device customer experiences, catering to industries such as fashion, subscription services, and online marketplaces, primarily serving clients in North America and Europe.Velocidi operates on a B2B transaction model through subscription-based partnerships with clients, involving structured fees for access to data management and audience segmentation tools. Clients engage under customized agreements, utilizing Velocidi's solutions to address e-commerce marketing challenges and improve customer engagement. The company derives revenue from its flagship products, which facilitate a data-driven approach to enhance marketing ROI.Following its acquisition in June 2022, Velocidi aims to expand its product offerings. The recent funding from this acquisition will be utilized to accelerate this initiative. Specific plans for market expansion have not been disclosed, but the company is expected to explore opportunities to further enhance its offerings.

## Funding rounds

- Series A, Jan 11, 2017, $12M — Neuberger Berman, Pilot Growth Equity

## Investors

- Neuberger Berman (https://capitalatlas.ai/funds/neuberger-berman) — Series A
- Pilot Growth Equity (https://capitalatlas.ai/funds/pilot-growth-equity) — Series A