# VeggieVictory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/veggievictory

- Industry: Food
- Headquarters: Lagos, Nigeria
- Website: www.veggievictory.com
- Latest round: Seed (Feb 12, 2021)
- Investors on record: 4

## About

VeggieVictory is a leading vegan restaurant in Nigeria, offering a diverse range of plant-based dishes that provide healthy alternatives to traditional Nigerian cuisine.Founded in 2013 in Lagos, Nigeria, VeggieVictory is dedicated to delivering plant-based culinary experiences. The company was established by Bola Adeyanju and Hakeem Jimo, who have previously ventured into the food industry. VeggieVictory has completed 2 deals, with its most recent funding round occurring on February 12, 2021, where it raised an undisclosed amount in a SEED round.VeggieVictory operates as Nigeria's premier vegan restaurant, specializing in plant-based cuisine that aims to provide healthy alternatives to traditional Nigerian dishes. The company's core offerings include a diverse menu featuring items like Egusi Soup, Pineapple Rice, VV's Delight Thai Rice, and a variety of rich Nigerian soups tailored for both individual and family-sized servings. Additionally, VeggieVictory has introduced Vchunks, a plant-based protein product that serves as a healthier meat alternative, contributing to the growing trend of veganism in Nigeria. The company targets a wide range of customers, including vegans, vegetarians, and health-conscious consumers, and serves a clientele that spans both local and international markets. VeggieVictory’s products are available in various Nigerian states and are designed to cater to those seeking nutritious, flavorful meals that respect both dietary preferences and environmental sustainability.VeggieVictory generates revenue through direct sales of its menu items and flagship products, such as Vchunks, which are marketed as a healthier meat alternative. The transaction structure primarily focuses on direct-to-consumer sales, allowing customers to place orders for individual meals or larger family-sized servings. Pricing for menu items ranges from NGN 1,000 for beverages to NGN 75,000 for large quantities of soups, providing various entry points for consumers. The restaurant operates six days a week, facilitating regular transactions during its business hours. By catering to a growing market of health-conscious individuals, VeggieVictory positions itself as a key player in the plant-based dining sector in Nigeria.In February 2021, VeggieVictory raised an undisclosed amount of SEED funding from investors Capital V, Kale United, Sustainable Food Ventures, and Thrive Worldwide. The funds will be utilized to expand VeggieVictory's plant-based options, including the launch of vegan beef jerky, soy-based hotdogs, meatless burger patties, tofu scrambles, shawarma, and other Nigerian delicacies. The company aims to penetrate new markets and geographic regions as part of its growth strategy.

## Funding rounds

- Seed, Feb 12, 2021 — Kale United, Sustainable Food Ventures, Capital V, Thrive Worldwide

## Investors

- Kale United (https://capitalatlas.ai/funds/kale-united) — Seed
- Sustainable Food Ventures (https://capitalatlas.ai/funds/sustainable-food-ventures) — Seed
- Capital V (https://capitalatlas.ai/funds/capital-v) — Seed
- Thrive Worldwide — Seed