# Veact

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/veact

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.veact.net
- Total disclosed funding: $3.1M
- Latest round: Series B (Sep 6, 2018)
- Investors on record: 7

## About

Veact GmbH is a provider of an innovative automotive marketing platform that enhances customer lifecycle management for various stakeholders in the automotive industry, including OEMs and dealerships.Veact GmbH was founded in 2010 and is headquartered in Munich, Germany. The company focuses on delivering specialized marketing solutions tailored to the automotive sector. The founder, Philip Junge, has a history in entrepreneurship although specific previous ventures are not disclosed. The company has successfully completed a total of 3 deals, with the latest funding round being a Series A in September 2018, where it raised EUR 2.750 mn from notable investors including KfW Mittelstandsbank and Seventure Partners. The total amount raised by the company stands at EUR 2.750 mn, with a current valuation of EUR 10.470 mn.Veact specializes in providing a comprehensive automotive marketing platform designed to enhance customer lifecycle management for Original Equipment Manufacturers (OEMs), National Sales Companies (NSCs), dealership groups, and local dealerships. Their core offerings include tools for lead management, customer loyalty, targeted marketing campaigns, and digital communication. These products facilitate personalized customer interactions and data-driven insights, enabling automotive businesses to recover and increase customer lifetime value. The platform features capabilities such as automated customer engagement, service opportunity identification, and appointment scheduling, all aimed at improving revenue per customer across various brands and locations. Veact's solutions are utilized by clients in several geographical markets, including Europe and potentially other global markets, although specific regional sales details are not disclosed.Veact generates revenue primarily through a subscription-based model, offering its automotive marketing platform to OEMs, NSCs, and dealerships under various partnership agreements. The typical transaction structure involves clients subscribing to the platform, which provides them with access to tools and features that streamline customer interaction and enhance marketing effectiveness. The revenue model also accommodates different tiers of service, allowing businesses of all sizes to select appropriate features based on their needs. The platform's flagship capabilities, including lead management and customer loyalty systems, are designed to drive measurable results, thereby ensuring continued engagement and satisfaction from clients. Specific pricing plans and details related to subscription costs are customized based on the clients' requirements and the scale of their operations.Veact GmbH plans to leverage recent funding to enhance its product offerings, including the development of new features aimed at optimizing customer engagement and advertising effectiveness. The company is looking to expand its presence beyond Europe into emerging markets in Asia by 2024. The latest funding round in September 2018 will support these initiatives, allowing Veact to invest in product enhancements and market entry strategies.

## Funding rounds

- Series B, Sep 6, 2018 — Seventure Partners, Bayern Kapital, FIDURA Private Equity Fonds, Unternehmertum Venture Capital, Senovo, KfW Mittelstandsbank
- Series A, May 20, 2016 — Unternehmertum Venture Capital
- Series A, Oct 26, 2015, $3.1M — Seventure Partners, Masseran Gestion- Capital Risque, Unternehmertum Venture Capital, Senovo, KfW Mittelstandsbank

## Investors

- Seventure Partners (https://capitalatlas.ai/funds/seventure-partners) — Series A, Series B
- Masseran Gestion- Capital Risque (https://capitalatlas.ai/funds/masseran-gestion-capital-risque) — Series A
- Unternehmertum Venture Capital (https://capitalatlas.ai/funds/unternehmertum-venture-capital) — Series A, Series B
- Senovo (https://capitalatlas.ai/funds/senovo) — Series A, Series B
- KfW Mittelstandsbank (https://capitalatlas.ai/funds/kfw-mittelstandsbank) — Series A, Series B
- Bayern Kapital (https://capitalatlas.ai/funds/bayern-kapital) — Series B
- FIDURA Private Equity Fonds (https://capitalatlas.ai/funds/fidura-private-equity-fonds) — Series B