# VAY Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vay-sports

- Industry: Software
- Headquarters: Zurich, Switzerland
- Website: http://www.vay.ai
- Total disclosed funding: $0.2M
- Latest round: Seed (Jul 23, 2021)
- Investors on record: 1

## About

VAY Sports AG specializes in providing premium domain names and logo design services tailored for entrepreneurs and startups seeking to establish a strong online presence.Founded in 2019 and headquartered in Zurich, Switzerland, VAY Sports AG focuses on the sale of the unique domain name "vay.ai". The company was co-founded by Ben Simon and Joel Roos, who also serves as the CEO. VAY Sports AG has successfully completed 3 deals, with its most recent funding round being a Trade Sale in September 2021, raising a total of USD 27.00 mn from Nautilus, Inc.Vay.ai offers premium domain name and logo design services primarily aimed at entrepreneurs and startups. Their main product is the domain name "vay.ai," which appeals to various sectors including design, fashion, marketing, and streaming services. The company ensures a smooth transfer process for domain ownership and logo rights, catering to a global customer base across North America, Europe, and Asia.Vay.ai generates revenue through the direct sale of domain names and logo design services, providing a lease-to-own option for customers. Their pricing strategy accommodates different buyer preferences, which attracts a diverse clientele from startups to established businesses. Each sale is facilitated by a BrandBucket agent to ensure secure transfers and effective customer communication.Following the recent acquisition by Nautilus, Inc. for USD 27 mn, VAY Sports AG aims to leverage this funding for strategic development. The company is focused on expanding its product offerings and may introduce new digital assets in the future. Specific plans for market expansion include targeting new industries and geographic regions, although exact timelines have not been disclosed.

## Funding rounds

- Seed, Jul 23, 2021, $0.2M — Venture Kick

## Investors

- Venture Kick (https://capitalatlas.ai/funds/venture-kick) — Seed