# Vanity Wagon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vanity-wagon

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.vanitywagon.in
- Total disclosed funding: $1.1M
- Latest round: Seed (Oct 15, 2021)
- Investors on record: 7

## About

Based in New Delhi, India, Vanity Wagon is a clean beauty marketplace founded in 2018 that specializes in offering a curated selection of natural and organic beauty products, promoting safer and eco-friendly alternatives for consumers.Vanity Wagon operates as a clean beauty marketplace, providing a range of natural and organic beauty products. Founded in New Delhi, India, by Prateek Ruhail, the company has raised USD 2.00 mn in its latest funding round on October 7, 2022. This round was co-led by Agility Venture Partners and Lotus Herbals Pvt Ltd., with additional participation from Inflection Point Ventures and Venture Catalysts. The company has undergone three deals to date, with a current valuation of USD 8.00 mn.Vanity Wagon offers a wide selection of natural and organic beauty products, including skincare, haircare, and wellness items designed to replace traditional beauty products with safer alternatives. Their product range features cleansers, moisturizers, sunscreens, and treatment serums targeting various concerns like acne, pigmentation, and aging. By partnering with both emerging and established brands, Vanity Wagon meets the demand for transparency and sustainability in beauty, catering primarily to urban consumers in India.Vanity Wagon employs a direct-to-consumer sales model through its online platform, allowing customers to purchase products directly. The company uses a straightforward pricing structure that varies by product category, accommodating different budgets. Revenue is generated primarily through individual sales transactions and partnerships with brands, which may involve exclusive product launches or promotions. The revenue model capitalizes on the growing demand for clean beauty products in India, aligning with consumer preferences for sustainable personal care.Following its most recent funding round in October 2022, Vanity Wagon aims to enhance its market presence and grow its business by investing in technology and expanding its offline marketplace. The company plans to introduce new products designed to further enrich its offerings, while also targeting expansion into new geographic markets to reach a broader audience. The USD 2.00 mn raised will support these initiatives, facilitating both product development and geographical outreach.

## Funding rounds

- Seed, Oct 15, 2021, $0.9M — Inflection Point Ventures, Venture Catalysts, Agility Venture Partners, FirstPort Capital, Lotus Herbals Pvt Ltd.
- Seed, Nov 10, 2020, $0.2M — Agility Ventures, Alfa Ventures

## Investors

- Agility Ventures (https://capitalatlas.ai/funds/agility-ventures) — Seed
- Alfa Ventures (https://capitalatlas.ai/funds/alfa-ventures) — Seed
- Inflection Point Ventures (https://capitalatlas.ai/funds/inflection-point-ventures) — Seed
- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Seed
- Agility Venture Partners (https://capitalatlas.ai/funds/agility-venture-partners) — Seed
- FirstPort Capital — Seed
- Lotus Herbals Pvt Ltd. — Seed