# Vanilla Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vanilla-technologies

- Industry: Financial Services
- Headquarters: Salt Lake City, US
- Website: www.justvanilla.com
- Total disclosed funding: $77M
- Latest round: Series B (Aug 15, 2024)
- Investors on record: 7

## About

Based in California, US, and founded in 2019 by financial advisor and wealth management entrepreneur Steve Lockshin, OpenAdvisor Technologies, Inc. trading under the name Vanilla, is a digital estate planning platform designed to generate estate planning documents and manage estate planning. Addepar, a wealth management platform specializing in data aggregation, analytics, and reporting for the modern advisor, and Orion Advisor Solutions, a provider of the tech-enabled fiduciary process, partnered with Vanilla to integrate and provide the Vanilla suite of solutions to users of their software. They are joined by partners including Mariner Wealth Advisors, Carson Group, and AdvicePeriod as well as 435 other RIAs, each of which has deployed Vanilla across their organizations. In August 2024, Vanilla Technologies Inc. raised an undisclosed amount of venture funding led by Insight Partners, with participation from Vanguard Group, Edward Jones, Alumni Ventures Group, and Venrock. In August 2024, Vanilla Technologies Inc. USD 35 million in series B funding led by returning investor Insight Partners, with participation from new investors Allianz, Vanguard Group, Edward Jones, Nationwide Ventures, and Alumni Ventures Group. Another returning investor Venrock and other unspecified investors also participated in the round.

Vanilla's platform provides easy-to-understand visualizations of complex estates, systematic document preparation, detailed diagrams of assets transfer to future generations, and ongoing estate administration and monitoring. It integrates the financial and legal sides of estate planning and automates complex estate planning logic creating a new revenue stream for advisors.

Vanilla plans to use the August 2024 funding to broaden its platform, which includes embedded artificial intelligence technology.

## Funding rounds

- Series B, Aug 15, 2024, $35M — Insight Partners, Venrock, Allianz Capital Partners, Vanguard Group, Alumni Ventures Group, Nationwide Ventures, Edward Jones
- Series B, Apr 28, 2022, $30M — Insight Partners, Venrock
- Series A, Aug 30, 2021, $12M — Venrock

## Investors

- Venrock (https://capitalatlas.ai/funds/venrock) — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B
- Allianz Capital Partners — Series B
- Vanguard Group (https://capitalatlas.ai/funds/vanguard-group) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B
- Nationwide Ventures (https://capitalatlas.ai/funds/nationwide-ventures) — Series B
- Edward Jones — Series B