# UsingMiles

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/usingmiles

- Industry: Software
- Headquarters: Greenwood Village, US
- Website: www.usingmiles.com
- Total disclosed funding: $2.7M
- Latest round: Series A (Apr 5, 2011)
- Investors on record: 2

## About

UsingMiles, Inc. offers specialized insights and information for online poker enthusiasts, enhancing gameplay through comprehensive guides and platform evaluations.UsingMiles, Inc., based in Greenwood Village, US, focuses on delivering valuable resources for online poker players. The company was founded by Austin Veith, who has a background in the gaming industry. In August 2012, UsingMiles, Inc. raised USD 0.25 mn in VC funding from TMT Investments.UsingMiles specializes in providing comprehensive insights and information about online poker, catering to both new and experienced players. Their core offerings include detailed game guides covering various poker variants such as Texas Hold'em and Omaha, along with strategic advice tailored to improve players' skills. Additionally, they offer thorough evaluations of online poker platforms, focusing on user experience, game variety, software quality, customer support, and security measures. The company targets a global audience, providing resources that are relevant to players across different legal jurisdictions and cultural contexts. By focusing on high-quality content and user-centric resources, UsingMiles aims to enhance the poker-playing experience for its users worldwide.The revenue model of UsingMiles revolves around content-driven engagement and user subscriptions, facilitating access to premium guides and reviews. Revenue is generated through potential membership plans that offer exclusive content or features, enhancing the user experience while providing an avenue for the company to monetize its offerings. This structure supports a direct-to-consumer approach, where players seeking information and strategies for online poker can access valuable resources for a fee. The company's emphasis on quality content, including detailed game strategies and platform reviews, positions it well within the competitive landscape of online gambling resources.Following the recent funding of USD 0.25 mn in August 2012, UsingMiles plans to design and launch new products aimed at improving user engagement and satisfaction. The company is also targeting expansion into European and Asian markets by 2023, seeking to provide localized resources for online poker enthusiasts. The funding will be utilized to enhance the technology behind their offerings and support marketing efforts in these new regions.

## Funding rounds

- Series A, Apr 5, 2011, $2.7M — iSherpa Capital
- Seed, May 1, 2008, $0M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- iSherpa Capital (https://capitalatlas.ai/funds/isherpa-capital) — Series A