# Ushr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ushr

- Industry: Software
- Headquarters: Livonia, US
- Website: www.ushrauto.com
- Total disclosed funding: $10M
- Latest round: Series A (Sep 18, 2017)
- Investors on record: 5

## About

Ushr, Inc. is a technology company specializing in high-definition mapping solutions that enable advanced driver assistance systems (ADAS) and improve vehicle navigation accuracy. Their innovative products enhance road safety and support autonomous driving applications.Founded in 2014 and headquartered in Livonia, US, Ushr, Inc. operates in the field of high-definition mapping solutions for the automotive industry. The company has successfully completed two funding deals, with the most recent being a Series A round in February 2019, raising USD 10.00 mn led by Forte Capital Management. The company was acquired in June 2019 by Dynamic Map Platform Co., Ltd., a consortium of major automotive firms including Toyota and Honda. The CEO is Christopher Thibodeau.Ushr, Inc. specializes in high-definition mapping solutions that provide critical geospatial data for advanced driver assistance systems (ADAS) and infrastructure projects. Their flagship product offers detailed mapping data vital for hands-free driving technologies. The company currently serves clients in the United States, Canada, and Japan, with plans to expand its mapping services to an additional 23 countries, focusing on enhancing road safety and navigation accuracy across various sectors including government and transportation.Ushr, Inc. generates revenue primarily through B2B subscriptions and partnerships with automotive manufacturers and technology firms. Clients engage in contractual agreements for access to high-definition mapping services, which include ongoing updates and maintenance of mapping data. This structured revenue model aims to foster long-term relationships with key clients in the automotive and government sectors, providing essential support for advanced driver assistance technologies.Ushr, Inc. is focused on developing new high-definition mapping products aimed at enhancing the capabilities of autonomous driving technologies. The company plans to expand its geographic footprint into 23 additional countries by 2024. The recent funding of USD 10.00 mn will be utilized to support these strategic initiatives, enhancing their product offerings and expanding market reach. In February 2019, a significant deal was completed to acquire Ushr, further positioning the company for future growth in the automotive mapping sector.

## Funding rounds

- Series A, Sep 18, 2017, $10M — EnerTech Capital, Emerald Technology Ventures, General Motors Ventures, Forte Ventures, Vertex Ventures China

## Investors

- EnerTech Capital (https://capitalatlas.ai/funds/enertech-capital) — Series A
- Emerald Technology Ventures (https://capitalatlas.ai/funds/emerald-technology-ventures) — Series A
- General Motors Ventures (https://capitalatlas.ai/funds/general-motors-ventures) — Series A
- Forte Ventures (https://capitalatlas.ai/funds/forte-ventures) — Series A
- Vertex Ventures China (https://capitalatlas.ai/funds/vertex-ventures-china) — Series A