# Usermind

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/usermind

- Industry: Internet
- Headquarters: Seattle, US
- Website: www.usermind.com
- Total disclosed funding: $60M
- Latest round: Series C (Jan 26, 2021)
- Investors on record: 7

## About

Usermind, Inc. offers a customer engagement platform that optimizes customer journey management by integrating diverse data sources for personalized experiences across multiple channels.Founded in 2013 and headquartered in Seattle, Washington, Usermind, Inc. focuses on enhancing customer engagement through its innovative platform. The company has completed 6 funding deals, with its most recent round being a Series C in July 2021, led by West River Group, which raised USD 14.00 mn. The total amount raised to date is USD 14.00 mn, with a current company valuation of USD 52.53 mn. The acquisition of Usermind by Qualtrics, LLC, a portfolio company of Silver Lake, in July 2021 aims to bolster Qualtrics' XM Directory offering.Usermind specializes in providing a comprehensive customer engagement platform designed to enhance and streamline the customer journey. The company's core offerings include an orchestration layer that integrates various customer data sources to deliver personalized experiences across multiple channels, effectively addressing the complexities of customer interactions. These solutions target use cases such as improving customer retention, optimizing marketing strategies, and increasing operational efficiencies for businesses. Usermind serves a diverse clientele spanning various industries, including finance, retail, and telecommunications, with end-users ranging from marketing teams to customer service departments. The products are marketed primarily in North America and Europe, where they can be tailored to meet the unique needs of businesses operating within these regions.Usermind generates revenue through a subscription-based model, which provides clients access to its platform and services on a recurring basis. This model is designed to facilitate ongoing partnerships with businesses, allowing them to leverage Usermind’s capabilities continuously. Client transactions typically involve tiered pricing plans that correlate with usage levels, user counts, or specific feature sets. For example, a business might subscribe to a mid-tier plan that includes access to advanced analytics and integration features, tailored to enhance their customer engagement efforts. Such structured pricing enables clients to scale their investment based on their operational requirements and growth objectives, aligning closely with Usermind’s flagship offerings that drive customer success and engagement.Following the acquisition by Qualtrics, LLC, Usermind's strategy for growth involves integrating its platform within Qualtrics’ offerings to enhance the customer engagement capabilities. Although specific new products have not been disclosed, the acquisition is expected to strengthen Qualtrics' XM Directory. The funding raised will be utilized to support these integration efforts, bolstering Usermind's service offerings and market presence.

## Funding rounds

- Series C, Jan 26, 2021, $14M — Menlo Ventures, Andreessen Horowitz, West River Group, Anchor Capital
- Series C, Jan 17, 2018, $24M — CRV, Menlo Ventures, Northgate Capital, Andreessen Horowitz
- Series B, Mar 16, 2016, $15M — CRV, Menlo Ventures, Andreessen Horowitz
- Series A, Oct 17, 2013, $7.6M — CRV, Andreessen Horowitz, SV Angel

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Series A, Series B, Series C
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B, Series C
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series B, Series C
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series C
- West River Group — Series C
- Anchor Capital — Series C