# uRefer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/urefer

- Industry: Marketing/Advertising
- Headquarters: Ann Arbor, US
- Website: www.amplifinity.com
- Total disclosed funding: $6.5M
- Latest round: Series B (Apr 30, 2015)
- Investors on record: 3

## About

uRefer, Inc. specializes in enhancing business operational efficiency through innovative digital solutions. Their services empower companies to optimize online presence and streamline customer engagement.Founded in 2007 in Ann Arbor, US, uRefer, Inc. focuses on providing digital solutions for businesses. The company was involved in a significant deal in August 2019 when it was acquired by Impartner, Inc., a transaction whose financial terms were not disclosed. The founders, Paul Vlasic and Richard Beedon, have a history of entrepreneurship, although specific details about their prior ventures are not provided. Since its inception, uRefer has completed a total of 6 deals, with the most recent funding round being a Series B in which they raised USD 2.49 mn, led by Magarac Venture Partners and participated by West Capital Advisors. The total amount raised by the company stands at USD 2.49 mn.uRefer, Inc. offers a comprehensive suite of digital solutions designed to improve online presence and operational efficiency. Their primary products include website hosting services, content management systems, and performance optimization tools, all tailored to meet various business needs such as e-commerce, corporate branding, and customer engagement. The company serves a diverse clientele, primarily small to medium-sized enterprises across North America and Europe, by facilitating effective website management and enhancing user experiences through robust uptime and scalability.uRefer, Inc. generates revenue through a subscription-based model, offering tiered pricing plans to accommodate different customer segments. Clients can choose from various service levels that feature distinct functionalities tailored to their needs, ranging from basic hosting packages to advanced analytics and support services. This pricing structure supports both B2B and direct-to-consumer engagements, enhancing flexibility in client interactions. Key offerings include premium hosting solutions and security features, catering to clients prioritizing reliability and performance, thus ensuring a consistent revenue stream as the user base expands.In the future, uRefer, Inc. plans to introduce new products aimed at further enhancing their service offerings, although specific details regarding product launches have not been disclosed. The company is also targeting expansion into new geographic markets; however, no specific regions or timelines for this expansion have been provided. The recent funding from the Series B round, amounting to USD 2.49 mn, will be strategically utilized to support these growth initiatives. The acquisition by Impartner, Inc. in August 2019 may also influence uRefer's future strategies and operational integration.

## Funding rounds

- Series B, Apr 30, 2015, $2.5M — Magarac Venture Partners, West Capital Advisors
- Series A, Sep 12, 2012, $1.5M — Early Stage Partners
- Series A, Dec 9, 2011, $2.5M — Early Stage Partners

## Investors

- Early Stage Partners (https://capitalatlas.ai/funds/early-stage-partners) — Series A
- Magarac Venture Partners (https://capitalatlas.ai/funds/magarac-venture-partners) — Series B
- West Capital Advisors (https://capitalatlas.ai/funds/west-capital-advisors) — Series B