# URBANPLAY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/urbanplay

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.urbanplay.co.kr/
- Total disclosed funding: $8M
- Latest round: Series B (Jun 22, 2023)
- Investors on record: 6

## About

Founded in 2013, and based in Seoul, South Korea, URBANPLAY is a company that provides an integrated online and offline service for lifestyle content creators by utilizing IT technologies such as local funding, subscription membership service, and store IoT solutions that link online product sales and member benefits. In June 2023, URBANPLAY raised KRW 7.6 billion in series B funding from new investor Smart Study Ventures, with participation from returning investors Murex Partners and Lotte Ventures. The company will use the funding to create an ecosystem of a virtuous cycle that discovers and grows the potential creators' value by completing an integrated content business platform covering offline content investment, production, distribution, and operation.

The company will use the funding to create an ecosystem of a virtuous cycle that discovers and grows the potential creators' value by completing an integrated content business platform covering offline content investment, production, distribution, and operation.

## Funding rounds

- Series B, Jun 22, 2023, $5.8M — Murex Partners, Smart Study Ventures, Lotte Ventures
- Series A, Jul 24, 2019, $2.2M — SL Investment, Bluepoint Partners, Murex Partners, Korea Venture Investment Corporation

## Investors

- SL Investment (https://capitalatlas.ai/funds/sl-investment) — Series A
- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Series A
- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Series A, Series B
- Korea Venture Investment Corporation (https://capitalatlas.ai/funds/korea-venture-investment-corporation) — Series A
- Smart Study Ventures (https://capitalatlas.ai/funds/smart-study-ventures) — Series B
- Lotte Ventures (https://capitalatlas.ai/funds/lotte-ventures) — Series B