# UrbanFox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/urbanfox

- Industry: IT Security/Cybersecurity
- Headquarters: Dublin, Ireland
- Website: www.urbanfox.io/
- Total disclosed funding: $12M
- Latest round: Series A (Mar 2, 2025)
- Investors on record: 7

## About

UrbanFox provides AI-driven solutions to combat online payment fraud, focusing on protecting businesses from financial losses through advanced detection technology.UrbanFox, founded in 2015 in Dublin, Ireland, specializes in fraud detection solutions. The company has raised a total of USD 8.00 mn through a Series A funding round led by IAG Capital Partners on March 3, 2025, with one total deal to date. The founder’s history is not detailed in available information.UrbanFox specializes in advanced AI-driven solutions for fraud detection, focusing on protecting businesses from online payment fraud, which incurs significant annual losses. The core offering, UrbanFox’s Generative AI for Fraud Detection, employs a sophisticated behavioral analysis tool set that contrasts customer behaviors against those of fraudsters. This solution allows for real-time assessment and dynamic generation of risk triggers tailored to individual transactions and users, minimizing the reliance on traditional rule-set systems. The company serves a diverse client base across multiple industries, including e-commerce, aviation, travel, and digital products, with a strong emphasis on adapting to the sophisticated tactics employed by modern fraudsters. UrbanFox markets its products primarily in North America, Europe, and Asia, targeting businesses that wish to safeguard their revenue streams and enhance customer trust.UrbanFox generates revenue through a subscription-based model, providing its fraud detection services to a variety of businesses and organizations. Clients engage with UrbanFox’s AI tools as part of their operational infrastructure, often incorporating the technology into their existing payment systems to enhance security measures. The company’s offerings may include tiered subscription plans, where clients pay based on the volume of transactions processed or the level of service required, enabling flexibility for both small and large enterprises. Specific pricing structures and service agreements are customized according to the needs of the client, with flagship services being highlighted as essential components of fraud prevention strategies. UrbanFox’s approach ensures that its clients can maintain a seamless customer experience while effectively managing fraud risk.In March 2025, UrbanFox raised USD 8.00 mn in Series A funding, led by IAG Capital Partners. The company plans to utilize this funding to expand its market presence, enhancing its product offerings and increasing its geographical footprint. Specific upcoming products and release dates were not detailed, but the expansion is aimed towards markets in North America, Europe, and Asia, targeting businesses that require robust fraud detection solutions.

## Funding rounds

- Series A, Mar 2, 2025, $8M — ACT Venture Capital, Tribal, IAG Capital Partners, Furthr VC
- Seed, Nov 12, 2022, $3.6M — SKY VC, MiddleGame Ventures, Forward Venture Capital, IAG Capital Partners, Furthr VC

## Investors

- SKY VC (https://capitalatlas.ai/funds/sky-vc) — Seed
- MiddleGame Ventures (https://capitalatlas.ai/funds/middlegame-ventures) — Seed
- Forward Venture Capital (https://capitalatlas.ai/funds/forward-venture-capital) — Seed
- IAG Capital Partners (https://capitalatlas.ai/funds/iag-capital-partners) — Seed, Series A
- Furthr VC (https://capitalatlas.ai/funds/furthr-vc) — Seed, Series A
- ACT Venture Capital (https://capitalatlas.ai/funds/act-venture-capital) — Series A
- Tribal (https://capitalatlas.ai/funds/tribal) — Series A