# Upwards

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upwards

- Industry: Consumer Services
- Headquarters: Coral Springs, US
- Website: https://upwards.com/
- Total disclosed funding: $42M
- Latest round: Series B (Feb 4, 2024)
- Investors on record: 10

## About

Founded in 2017 and based in Florida, US, WeeCare, Inc., doing business as Upwards, operates as a care benefits company. The company was founded by its CEO, Jessica Chang, CTO, Jesse Forrest, and CMO, Matt Reilly. In February 2024, Upwards raised USD 21 million in Series B funding led by Alpha Edison, Halogen Ventures, M13, and Fika Ventures. The Series B funding values the company at USD 93.48 million post-money.

Upwards offers a range of products and services designed to facilitate access to childcare for families and support for caregivers. The firm provides childcare matching services and military childcare assistance. The firm helps families find qualified nannies and babysitters, ensuring that they match the family’s budget and care requirements.

The company plans to use the funds raised in February 2024 to expand its services and enhance the customer experience for families, caregivers, employers, and government partners.

## Funding rounds

- Series B, Feb 4, 2024, $21M — Alpha Edison, M13, Halogen, Fika Ventures
- Series A, Feb 5, 2022, $17M — M13, Fika Ventures, Gopher Asset Management, Equal Ventures
- Seed, Aug 2, 2018, $4.2M — Wavemaker Partners, Social Capital, Amplify Partners, Fuel Capital, Fika Ventures

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Amplify Partners (https://capitalatlas.ai/funds/amplify-partners) — Seed
- Fuel Capital — Seed
- Fika Ventures (https://capitalatlas.ai/funds/fika-ventures) — Seed, Series A, Series B
- M13 (https://capitalatlas.ai/funds/m13) — Series A, Series B
- Gopher Asset Management (https://capitalatlas.ai/funds/gopher-asset-management) — Series A
- Equal Ventures (https://capitalatlas.ai/funds/equal-ventures) — Series A
- Alpha Edison (https://capitalatlas.ai/funds/alpha-edison) — Series B
- Halogen (https://capitalatlas.ai/funds/halogen) — Series B