# Upward Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upward-health

- Industry: Healthcare
- Headquarters: Hauppauge, US
- Website: www.upwardhealth.com
- Total disclosed funding: $8M
- Latest round: Series C (Jan 16, 2025)
- Investors on record: 5

## About

Upward Health, based in the United States, specializes in providing in-home healthcare services that cater to diverse physical, behavioral, and social health needs for at-risk populations.Founded in 2017 by Brad Bennett in Hauppauge, New York, Upward Health offers integrated in-home healthcare services. The company has completed a total of 7 deals, with its most recent funding round being a Venture Debt of USD 7.50 mn on January 16, 2025. Overall, Upward Health has raised USD 12.50 mn to date.Upward Health provides an integrated suite of in-home healthcare services designed to address a wide range of physical, behavioral, and social health needs. Their core offerings include multidisciplinary care teams, which consist of doctors, nurses, and community health workers committed to delivering personalized care to patients in their homes. This model enables the treatment of various conditions, from congestive heart failure to mental health challenges, incorporating support like access to medically tailored meals. The company places a strong emphasis on whole-person care, recognizing that health extends beyond just physical well-being. Upward Health primarily serves at-risk populations across various geographical markets, including California and New York, responding to the specific healthcare needs of these communities.Upward Health's revenue model is predicated on partnerships and service contracts with health plans and direct interactions with patients. The company engages in business-to-business transactions with healthcare providers and insurers, facilitating care delivery that aligns with value-based care frameworks. These partnerships typically involve structured agreements that ensure a consistent revenue stream based on the services rendered, such as personalized care management, behavioral health interventions, and chronic disease management. Revenue is generated through service fees associated with these offerings, which are tailored to the needs of individual health plans and patients. This approach ensures that Upward Health maintains a sustainable financial model while delivering critical healthcare services to its client base.In January 2025, Upward Health raised USD 7.50 mn in Series C funding co-led by Heritage Group and BlueCross BlueShield Venture Partners, with participation from Noro-Moseley Partners and other investors. The company plans to utilize this funding to accelerate its growth initiatives, including potential expansion into new geographic regions and the development of new product offerings tailored to meet emerging healthcare needs.

## Funding rounds

- Series C, Jan 16, 2025 — Noro-Moseley Partners, BlueCross BlueShield Venture Partners, Heritage Group
- Series B, Sep 13, 2022 — Noro-Moseley Partners, BlueCross BlueShield Venture Partners, Windham Venture Partners, Heritage Group
- Series A, May 20, 2019, $8M — Noro-Moseley Partners, BlueCross BlueShield Venture Partners, Acumen, Windham Venture Partners

## Investors

- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series A, Series B, Series C
- BlueCross BlueShield Venture Partners (https://capitalatlas.ai/funds/bluecross-blueshield-venture-partners) — Series A, Series B, Series C
- Acumen (https://capitalatlas.ai/funds/acumen) — Series A
- Windham Venture Partners (https://capitalatlas.ai/funds/windham-venture-partners) — Series A, Series B
- Heritage Group — Series B, Series C