# Upward Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upward-financial

- Industry: Financial Services
- Headquarters: Seattle, US
- Website: www.upwardli.com
- Total disclosed funding: $12M
- Latest round: Seed (Oct 24, 2025)
- Investors on record: 10

## About

Founded in 2021 by its CEO, Aaron Gregory, COO, Danielle Hill, and CTO, Chris Hasz, and based in Washington, US, Upward Financial Inc. operates an online platform that offers various lending solutions, such as credit cards and car loans. In November 2025, Upward Financial Inc. raised USD 8 million seed funding co-led by returning investor Dundee Venture Capital and new investor Breakwater Ventures, with participation from other new investors Techstars, Altari Ventures, and Outside VC. Returning investor Cascade Seed Fund also participated in the round.

Upward Financial offers a mobile application platform that can be accessed by both Android and iOS users. The company’s product line includes the Credit Builder Plus platform, which is a platform that allows users to build a Federal Deposit Insurance Corporation (FDIC) account for tracking and managing credit progress. The company provides a marketplace for banks and credit cards and an embedded credit builder used to improve retention and engagement.

The company generates revenue by charging USD 6 per month for its platform.

The company plans to use the November 2025 funding to enhance its financial infrastructure, expand its technical team, and support new collaborations to extend its services to additional businesses.

## Funding rounds

- Seed, Oct 24, 2025, $9M — Dundee Venture Capital, Techstars, Altari Ventures, Cascade Seed Fund, Outside VC, Breakwater Ventures
- Seed, Jan 18, 2023, $3M — Dundee Venture Capital, Service Provider Capital, Temerity Capital Partners, Avesta Fund, J4.Ventures, Cascade Seed Fund

## Investors

- Dundee Venture Capital (https://capitalatlas.ai/funds/dundee-venture-capital) — Seed
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Seed
- Temerity Capital Partners (https://capitalatlas.ai/funds/temerity-capital-partners) — Seed
- Avesta Fund (https://capitalatlas.ai/funds/avesta-fund) — Seed
- J4.Ventures (https://capitalatlas.ai/funds/j4-ventures) — Seed
- Cascade Seed Fund (https://capitalatlas.ai/funds/cascade-seed-fund) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Altari Ventures (https://capitalatlas.ai/funds/altari-ventures) — Seed
- Outside VC (https://capitalatlas.ai/funds/outside-vc) — Seed
- Breakwater Ventures (https://capitalatlas.ai/funds/breakwater-ventures) — Seed