# UPVALUE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upvalue

- Industry: Business Support Services
- Headquarters: Seoul, South Korea
- Website: www.up-value.co.kr/
- Total disclosed funding: $0.7M
- Latest round: Series A (Jun 9, 2025)
- Investors on record: 1

## About

Based in South Korea, UPVALUE is a real estate consulting firm focused on enhancing property investment profitability through data-driven strategies and personalized client services.Founded in 2023, UPVALUE operates from its headquarters in Seoul, South Korea, specializing in real estate consulting. The company successfully completed its first funding round, raising KRW 1 billion in Series A funding on June 9, 2025, from T.S. Investment, bringing the total amount raised to KRW 1 billion.UPVALUE specializes in comprehensive real estate consulting services aimed at enhancing the profitability and efficiency of property investments. Their core offerings include detailed consultations on auction and public sales, market analysis, property evaluations, and customized investment strategies based on advanced data analytics. The firm employs proprietary tools for accurate property assessments and provides personalized consulting to individual investors, real estate firms, and entities participating in public auctions, particularly in major urban areas such as Seoul and Busan.UPVALUE generates revenue through consulting fees associated with their expert services and success-based incentives linked to property investment performance. Their service fees vary based on the complexity of the engagement, and clients can also enter partnership agreements for ongoing advisory services. Revenue is additionally supported by seminars and educational programs designed to improve real estate investment knowledge, thereby solidifying their market presence.With the KRW 1 billion raised in Series A funding, UPVALUE plans to enhance its platform and core products to improve competitiveness. The company aims to launch new consulting tools by mid-2025 and expand its services into additional urban markets in South Korea, including Busan and Incheon, by late 2025. This strategic growth initiative is focused on ensuring that UPVALUE remains responsive to evolving market demands.

## Funding rounds

- Series A, Jun 9, 2025, $0.7M — T.S. Investment

## Investors

- T.S. Investment (https://capitalatlas.ai/funds/t-s-investment) — Series A