# Uptick

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uptick-pty

- Industry: Software
- Headquarters: Fitzroy, Australia
- Website: www.uptickhq.com
- Total disclosed funding: $1.6M
- Latest round: Series A (May 16, 2017)
- Investors on record: 2

## About

Uptick Pty Ltd specializes in innovative fire inspection software tailored for the fire protection industry, enhancing efficiency in fire safety management through digital solutions and streamlined processes.Founded in 2013 and based in Fitzroy, Australia, Uptick Pty Ltd provides software aimed at optimizing fire safety management. The company operates independently and has successfully completed five funding deals, with the latest round occurring on July 27, 2021. Mars Growth Capital led this funding round, which raised USD 2.00 mn, bringing the total amount raised to USD 2.00 mn. The firm’s founder has not been disclosed, and there are no mentions of previous ventures by the founders.Uptick specializes in providing comprehensive fire inspection software tailored specifically for the fire protection industry. Its core product suite streamlines the entire process of fire safety management, encompassing features such as digital inspection forms, scheduling, sales quoting, and billing. The platform enables technicians to complete inspection forms on-site using customizable templates, log deficiencies efficiently, and manage appointments to ensure that recurring inspections are never missed. Uptick's software is designed for modern fire protection businesses, facilitating the creation and approval of quotes online and automating billing processes to minimize administrative overhead. Targeted primarily at fire protection companies across North America, Uptick serves a diverse client base, including hundreds of leading firms in the industry, ensuring that technicians and business owners can operate at maximum efficiency.Uptick operates on a subscription-based revenue model, charging a straightforward per-user monthly fee for its software to both office and field users. This structure allows clients to easily scale their use of the platform based on team size and operational needs, while customer and sub-contractor licenses are provided at no cost, ensuring unlimited access for these stakeholders. The billing process is designed to be seamless, with clients receiving monthly invoices that reflect their active user count and any applicable fees associated with the platform. The pricing strategy aligns with the company's commitment to providing a comprehensive suite of integrated tools without the burden of upfront annual payments, thereby fostering long-term partnerships within the fire protection sector. As a result, Uptick's revenue generation is closely tied to its client base's growth and usage of its flagship fire inspection software.Uptick plans to leverage its recent funding of USD 2.00 mn from Mars Growth Capital for new product development and geographic expansion. The company is also looking to enhance its software offerings with the launch of additional features in the coming year, aimed at improving fire safety management further. Additionally, Uptick is targeting expansion into various international markets, particularly in Europe and Asia, with a timeline set for late 2023 to establish a stronger presence in these regions. The recent investment will help facilitate these initiatives, enhancing Uptick's ability to meet the needs of fire protection businesses worldwide.

## Funding rounds

- Series A, May 16, 2017, $1.6M — EVP, Folklore Ventures

## Investors

- EVP (https://capitalatlas.ai/funds/evp) — Series A
- Folklore Ventures (https://capitalatlas.ai/funds/folklore-ventures) — Series A