# UpTap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/uptap

- Industry: Software
- Headquarters: Bothell, US
- Website: www.uptap.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Sep 26, 2012)
- Investors on record: 1

## About

UpTap is a mobile gaming company focused on creating hyper-casual games designed for easy engagement and entertainment, appealing to a vast audience with simple yet addictive gameplay mechanics.Founded in 2012 in Bothell, US, UpTap specializes in hyper-casual games, aiming to capture casual gamers. The company has completed 2 deals, with the most recent funding round occurring on October 18, 2013, raising USD 0.16 mn. The CEO, James Wu, leads the company as they navigate the mobile gaming landscape.UpTap specializes in the development and distribution of hyper-casual games, which are characterized by their simple mechanics and engaging gameplay. The company focuses on creating products that appeal to a diverse demographic, targeting markets in North America, Europe, and Asia where mobile gaming is rapidly growing. Their games encourage repetitive tapping mechanics that result in addictive experiences for users.UpTap generates revenue primarily through in-app purchases and advertising within their games. Players can download the games for free, creating a direct-to-consumer model that supports accessibility. In-app purchases enhance user experiences through cosmetic upgrades and new features, while advertising partnerships provide additional revenue streams. The company's model relies on high player engagement to drive both user spending and ad impressions.In October 2013, UpTap raised USD 0.16 mn to support its growth initiatives. The company plans to release new game titles designed to expand its product portfolio, targeting launch dates in the coming year. Furthermore, UpTap aims to enter additional geographic regions, particularly focusing on expanding its presence in Asia by the end of 2024. The funding will be utilized to develop new products and enhance market penetration strategies.

## Funding rounds

- Seed, Sep 26, 2012, $0.6M — Alliance of Angels

## Investors

- Alliance of Angels (https://capitalatlas.ai/funds/alliance-of-angels) — Seed