# Upsy Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upsy-company

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.upsyshopping.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Apr 4, 2022)
- Investors on record: 4

## About

Based in Finland, and founded in 2021, Upsy Company Oy operates as a software-as-a-service platform. In April 2022, Upsy Company Oy raised EUR 1.2 million in seed funding led by new investor Gorilla Capital, with participation from other new investors Business Finland, Korpun Siemen, and Investor PRO Finland Ltd. As of 2022, the company’s CEO is Juha Sulkakoski.

Upsy provides a shopping assistant that is built on artificial intelligence and communicates with customers like a human using machine learning (ML) and natural language processing systems (NLP). The company's services act as a human salesperson, guiding consumers in selecting the proper product, presenting options, proposing extra purchases, and addressing frequently asked questions.

The company generates revenue by offering its services on a subscription-based pricing plan. The plans include an upsy starter, upsy growth, and an upsy boost. The charges are EUR 485 per month for the starter, EUR 985 per month for the growth, and EUR 1485 per month for the boost.

The company plans to use the April 2022 funding to enter new international markets and product development, as well as to improve the AI technology it uses.

## Funding rounds

- Seed, Apr 4, 2022, $1.3M — Gorilla Capital, Business Finland, Investor PRO Finland Ltd., Korpun Siemen

## Investors

- Gorilla Capital (https://capitalatlas.ai/funds/gorilla-capital) — Seed
- Business Finland — Seed
- Investor PRO Finland Ltd. — Seed
- Korpun Siemen (https://capitalatlas.ai/funds/korpun-siemen) — Seed