# Upswot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upswot

- Industry: Financial Services
- Headquarters: Wilmington, US
- Website: www.upswot.com
- Total disclosed funding: $4.3M
- Latest round: Seed (Mar 2, 2021)
- Investors on record: 5

## About

Upswot Inc. is a fintech company providing a white-label embedded finance and business management platform designed to enhance the relationship between financial institutions and small to medium-sized businesses (SMBs).Founded in 2019, Upswot Inc. operates from Wilmington, US, offering innovative solutions that connect financial institutions with SMBs. The company has raised a total of USD 4.3 mn through 4 deals, with the most recent Seed round occurring on March 2, 2021, led by Common Ocean Ventures. The founders, Dimitri Norenko and Dmitry Norenko, have a history of entrepreneurship and are currently at the helm of the company.Upswot offers a white-label embedded finance and business management platform that enhances relationships between financial institutions and small to medium-sized businesses (SMBs). The platform aggregates data from various SaaS applications, providing financial institutions with actionable insights. It enables real-time business monitoring through customized recommendations and alerts, facilitating improved performance and customer engagement. The service is pre-integrated with leading digital banking providers, targeting financial institutions, banks, and fintech companies.Upswot operates on a subscription-based revenue model, where financial institutions pay for access to its suite of embedded finance and business management tools. Revenue is generated through partnerships with banks and fintechs, typically involving tiered pricing based on data volume or clients served. Specific pricing details remain undisclosed, but services include insights generation and personalized financial recommendations aimed at enhancing decision-making for business clients.Upswot plans to utilize its recent funding of USD 4.3 mn from the March 2021 Seed round to expand its operations, hire new staff, and establish partnerships with Tier 1 and Tier 2 banks. The company aims to enhance its product offerings and penetrate new markets, focusing on increasing its presence in North America, Europe, and parts of Asia.

## Funding rounds

- Seed, Mar 2, 2021, $4.3M — SpeedUp Venture Capital Group, CFV Ventures, Independent Community Bankers of America, Common Ocean, First Southern Bancorp, Inc.

## Investors

- SpeedUp Venture Capital Group (https://capitalatlas.ai/funds/speedup-venture-capital-group) — Seed
- CFV Ventures (https://capitalatlas.ai/funds/cfv-ventures) — Seed
- Independent Community Bankers of America — Seed
- Common Ocean (https://capitalatlas.ai/funds/common-ocean) — Seed
- First Southern Bancorp, Inc. — Seed