# Upstock

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upstock

- Industry: Food
- Headquarters: Wellington, New Zealand
- Website: www.upstock.app
- Total disclosed funding: $3.4M
- Latest round: Seed (Feb 7, 2024)
- Investors on record: 5

## About

Based in Wellington, New Zealand, and founded in 2015 by Matt Watson, Upstock Limited operates as a company that develops a platform for bars and nightclubs to streamline their wholesale food and beverage ordering processes. In February 2024, Upstock raised USD 3.4 million in seed funding led by investor Possible Ventures, with participation from other investors Awesome Ventures, Icehouse Ventures, K1W1, and NZVC. As of April 2024, the company has served more than 20,000 buyers and nearly 1,000 suppliers and is led by its founder and CEO, Philip Fierlinger, and CXO, Duncan Ritchie.

Upstock Limited offers an online B2B order communication and management platform that provides access to a directory of suppliers that offer alcohol, baked goods, cheese, and dairy products, coffee and tea, condiments, drinks, dry goods, meat, packaging, personal care items, produce, and vegan options. The platform also allows users to save their products and reorder them. The company's application is available on iOS and Android devices.

The company plans to use its Febraury 2024 funding to further develop its platform.

## Funding rounds

- Seed, Feb 7, 2024, $3.4M — K1W1, Icehouse Ventures, Possible Ventures, NZVC, Awesome Investments

## Investors

- K1W1 — Seed
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed
- Possible Ventures — Seed
- NZVC (https://capitalatlas.ai/funds/nzvc) — Seed
- Awesome Investments — Seed