# UpSpring Baby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upspring-baby

- Industry: Healthcare
- Headquarters: Austin, US
- Website: upspringbaby.com
- Total disclosed funding: $4M
- Latest round: Series C (Mar 25, 2009)
- Investors on record: 1

## About

UpSpring Baby develops innovative health and wellness products tailored for women, particularly during pregnancy and postpartum, offering solutions to enhance maternal well-being and support breastfeeding.Founded in 2005 and headquartered in Austin, US, UpSpring Baby focuses on health products for mothers. The company, led by CEO Lisa Williamson, raised USD 4.00 mn in a Series C round led by Small Ventures on March 25, 2009, to support its growth. UpSpring specializes in a range of health and wellness products specifically designed for women, particularly during pregnancy and postpartum stages. The company’s core offerings include lactation supplements such as Milkflow drink mixes and Soft Chews, which aim to enhance breast milk supply while providing essential nutrients like Vitamins C and D for immune support. Other notable products include the Stomach Settle range, which addresses common issues like morning sickness and digestive discomfort. These products are formulated to meet the needs of mothers seeking natural, effective solutions during critical stages of motherhood. UpSpring’s client base primarily consists of mothers and caregivers in North America, Europe, and select international markets, helping them navigate the challenges of motherhood with confidence and health-focused products.UpSpring generates revenue through direct-to-consumer sales as well as partnerships with retailers and wholesalers. Products are typically sold on a per-item basis, with customers purchasing individual items such as the Milkflow Lactation Drink Mix or Stomach Settle Gummies. The company’s sales structure allows for diverse transaction scenarios, including bulk purchases through retail channels and individual purchases via their online platform. Flagship products, including the Milkflow line, are positioned at competitive price points within the wellness supplement market. This transactional model supports sustained engagement with consumers while also expanding availability through various retail partnerships, ensuring that UpSpring remains accessible to its target audience.Following the recent Series C funding round led by Small Ventures, UpSpring Baby aims to introduce new products designed for mothers in the upcoming year. The company also plans to expand its market presence into Europe and Asia by 2025. The funds raised will be utilized to develop these new offerings and support entry into these new geographical markets, enhancing UpSpring's reach and capabilities.

## Funding rounds

- Series C, Mar 25, 2009, $4M — Small Ventures

## Investors

- Small Ventures (https://capitalatlas.ai/funds/small-ventures) — Series C