# Upsidehom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/upsidehom

- Industry: Internet
- Headquarters: Fort Lauderdale, US
- Website: www.upsidehom.com
- Total disclosed funding: $22M
- Latest round: Series A (Jun 25, 2026)
- Investors on record: 6

## About

Upsidehom, Inc. is dedicated to providing innovative housing stability solutions for health plans, facilitating the placement of vulnerable members into stable housing environments to enhance their overall well-being and health outcomes.Upsidehom, Inc. was founded in 2020 and is headquartered in Fort Lauderdale, US. The company specializes in housing stability solutions tailored for health plans. It has successfully raised USD 2.25 mn in Seed funding from investors including Freestyle VC, Techstars, and Triple Impact Capital. The latest funding round took place on July 12, 2021, and marked the company's total fundraising to USD 2.25 mn. Jake Rothstein and Peter Badgley founded Upsidehom, with Jake Rothstein currently serving as CEO.Upside provides housing stability solutions designed for health plans, facilitating the swift placement of vulnerable members into stable housing. Utilizing a performance-aligned, scalable model, the company emphasizes measurable outcomes and ROI for health plans. Upside's platform connects health plans directly with housing resources, reducing reliance on traditional vendors and fragmented implementations, thereby actively serving various health plans across the US and enhancing members' health and well-being.Upside's revenue model is based on partnerships with health plans, earning income through service agreements focused on housing placement. The company operates a performance-based model where revenues depend on successful housing placements and the stability of these arrangements. This B2B model fosters a direct relationship with health plan operators, allowing for efficient housing solutions with pricing structured around specific service delivery aimed at measurable outcomes.In July 2021, Upsidehom, Inc. raised USD 2.25 mn in Seed funding to support the launch of its upcoming core technology. The funding will facilitate the development of new products and enhance their existing platform. The company aims to expand into additional markets, although specific regions have not been disclosed, indicating a strategic approach to growth. The focus remains on leveraging this funding to bolster the company’s technological capabilities.

## Funding rounds

- Series A, Jun 25, 2026, $20M — Aquiline Capital Partners, Freestyle VC, Techstars, 645 Ventures, Flare Capital Partners, Triple Impact Capital
- Seed, Jul 12, 2021, $2.3M — Freestyle VC, Techstars, Triple Impact Capital

## Investors

- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series A
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed, Series A
- Triple Impact Capital (https://capitalatlas.ai/funds/triple-impact-capital) — Seed, Series A
- Aquiline Capital Partners (https://capitalatlas.ai/funds/aquiline-capital-partners) — Series A
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Series A
- Flare Capital Partners (https://capitalatlas.ai/funds/flare-capital-partners) — Series A